Live Workshop February 19th
Get Server-Side GA4 Tracking Implemented, Validated & Working In 90 Minutes
Plus Earn $745 Credit For Successful Completion
- Implementation Guarantee
- Live Troubleshooting
- $745 Value Credit
- Zero Risk
You're Hemorrhaging Data Accuracy Every Single Day
- 30-50% of your conversion tracking is getting blocked by browser privacy features, ad blockers, and iOS restrictions
- Your marketing attribution is a complete fantasy—you're making budget decisions based on incomplete data
- Every day you delay is another day of bad data poisoning your reports
- The "I'll figure this out later" pile is getting bigger
The Brutal Truth About DIY Server-Side Implementation
- Tutorial Hell: 47 minutes into a YouTube video when the instructor mentions platform-specific exceptions
- DNS Nightmares: Staring at CNAME records not sure if you're about to break your website
- Validation Confusion: You think you set it up but have no idea if it's actually working
- Version Chaos: The tutorial is 8 months old, half the interface has changed
- Platform-Specific Problems: Your exact tech stack isn't covered in any single tutorial
What This Actually Costs You
Lost Time Value
$1,200-$3,000
8-12 hours of tutorials = $800-$2,400 in billable time
Plus 4-6 hours troubleshooting = $400-$600 more
Total: $1,200-$3,000 in lost productivity
Bad Data Decisions
$500-$2,000/mo
Misattributed conversions leading to wrong budget allocation
Inflated ROAS making you think campaigns are working when they're not
Wasted ad spend on channels that aren't actually converting
Opportunity Cost
Compounding
More corrupted historical reports each week you wait
Decisions made on bad data compound over time
Harder to establish accurate baselines the longer you wait
And Here's The Part Nobody Talks About
Even if you get server-side "working," there's a terrifying question lurking in the background:
"Is this actually working correctly, or is it silently failing?"
Broken server-side tracking often LOOKS like it's working:
- Your GA4 dashboard shows data ✓
- Events are firing ✓
- Conversions are being recorded ✓
But what you CAN'T see:
- Whether you're actually capturing the data you LOST before
- If your implementation has gaps that are silently failing
- Whether your attribution model is more accurate or just different
- If you configured something wrong that's skewing all your metrics
"This is like a slow carbon monoxide leak—invisible, silent, and poisoning everything."
The "I'll Just Hire Someone" Problem
Agency Route
- $ $2,000-$5,000 cost
- ⏱ 2-4 weeks timeline
- ✗ You don't learn anything
- ✗ Dependent on them forever
Freelance Developer
- $ $800-$2,500 cost
- ⏱ 1-3 weeks timeline
- ✗ Hit-or-miss quality
- ✗ Same dependency problem
Here's what happens with both options: Six weeks from now, something breaks. Google changes an API. Your platform updates. A tag stops firing.
You're back to square one—except you're also out $2,000-$5,000.
And you STILL don't understand your own tracking setup.
There's A Faster, Cheaper, Better Way
What if instead of...
- Spending 12+ hours in tutorial hell
- Paying $2,000-$5,000 for someone else
- Hoping you configured it correctly
- Having zero validation confidence
You could...
- Implement in 90 minutes flat
- Have expert guidance at every step
- Have 100% certainty it works
- Understand your setup completely
- Earn $745 in training credits
Introducing: Server-Side In 90 Minutes
The Only Live Implementation Workshop That Guarantees You Finish
This is NOT another course you'll bookmark and never finish.
This is NOT a pre-recorded tutorial where you get stuck at step 3 and abandon the whole thing.
This is NOT a "figure it out yourself" certification program.
This is a live, hands-on implementation workshop where you build your complete server-side GA4 tracking alongside expert instruction—and you don't leave until it's working.
In 90 minutes, you'll go from "I should really set up server-side tracking" to "It's done, it's validated, and I understand exactly how it works."
Here's How It's Different From Everything Else
LIVE IMPLEMENTATION (Not Passive Watching)
You're doing it WITH us, in real-time, on YOUR actual website. Not watching someone else do it on a demo account.
Here's the flow:
- We tell you what to do
- You do it
- We verify it's correct
- If there's a problem, we troubleshoot IMMEDIATELY
Every single step is verified before moving to the next one.
PLATFORM-SPECIFIC GUIDANCE
Before the workshop, you tell us your tech stack. During the workshop, you get SPECIFIC instructions for YOUR configuration.
No more "if you're using Shopify, skip to timestamp 34:12."
WordPress, Shopify, custom builds, Squarespace—we've built implementation paths for all major platforms.
INSTANT TROUBLESHOOTING
Hit a technical roadblock? Fixed in real-time.
No posting in forums and waiting 3 days for a response. No Googling error messages and trying random Stack Overflow solutions. No getting stuck and abandoning the whole project.
You hit a wall, we break through it. Together. Immediately.
VALIDATED COMPLETION
The workshop doesn't end when we're done talking. It ends when we've VALIDATED your setup:
- ✓ Server container is firing correctly
- ✓ Events are being captured
- ✓ Data is flowing into GA4 accurately
- ✓ Attribution is configured properly
- ✓ Conversion tracking is validated
You'll know it works because we'll prove it together.
Why This Workshop Beats DIY Tutorials
| DIY Tutorials | This Workshop | |
|---|---|---|
| Platform guidance | Generic steps for all platforms | Platform-specific for YOUR setup |
| When confused | Pause/rewind | Real-time expert guidance |
| Error handling | Google error messages alone | Instant troubleshooting support |
| Validation | Hope you did it right | Validated completion guarantee |
| Support | Alone when stuck | Never stuck, always supported |
| Timeline | Finish "someday" | Finish in 90 minutes |
YES - I'm Ready To Get This Done In 90 Minutes
Implementation Guarantee: Leave with working, validated server-side tracking or we keep working with you until you do.
Your Workshop Instructors
Jeff Sauer — The Analytics Authority Who's Trained 50,000+ Marketers
- Teaching Google Analytics since 2008 (before most people knew it existed)
- 50,000+ students trained through Jeffalytics, Data Driven U, and now MeasureU
- Founded two of the most respected analytics education companies in the industry
- Taught analytics at Nestle, Hubspot, Best Buy, and dozens more enterprise companies
- When Google changes something in GA4, Jeff is one of the first people marketers turn to for guidance
Manisha Mistry — The Technical Implementation Specialist
- Lead Technical Instructor at MeasureU
- Builds the implementation frameworks that thousands of students follow
- Specializes in troubleshooting "impossible" technical problems in real-time
- Superpower: Making complex technical concepts simple enough for non-technical people
Why This Combination Is Perfect For You:
- Jeff = Strategic context (why each step matters for your marketing)
- Manisha = Technical precision (exactly what to click, in what order)
- Together = Strategic enough to understand, technical enough to actually work
100% Success Rate: How We Guarantee You'll Finish
Bold claim? Here's why we can make it:
We've pre-identified every common failure point in server-side implementation and built guardrails around each one:
Pre-Identified Failure Points
We know exactly where people get stuck. We've mapped every common error and built step-by-step solutions for each one.
Validate At Every Step
We don't move to step 2 until step 1 is validated. Every single implementation step is confirmed working before we proceed.
Real-Time Troubleshooting
If something goes wrong, we diagnose and fix it immediately. You're never stuck for more than 60 seconds.
Don't Move Until Validated
The workshop is designed so that every participant completes every step. No one gets left behind. Period.
Reserve My Seat - Get Expert Guidance On February 19th
FREE for MeasureU Pro Members / $149 for Non-Members
What You Receive
Complete Working Setup
100% implemented and validated server-side tracking on your actual website—not a sandbox, not a demo.
Technical Understanding
You'll understand HOW your setup works so you can maintain it, troubleshoot it, and explain it to stakeholders.
Validation Checklist
Step-by-step checklist to verify your tracking is working correctly anytime you need to confirm.
Troubleshooting Access
30 days of follow-up support after the workshop so you're never left hanging if something comes up.
$745 Training Credit
Earn credits toward future MeasureU training just for completing the workshop successfully.
Your Complete Server-Side GA4 Tracking Infrastructure
Here's exactly what you'll build during the workshop — validated at every step
Server-Side GTM Container
Your server-side foundation — the infrastructure that makes everything else possible
What You'll Have Built:
- ✓ Server-side GTM container created and linked
- ✓ Server endpoint configured and verified
- ✓ Tagging server deployed and operational
- ✓ Connected to your GA4 property
Why This Matters:
This is the engine. Without a properly configured server container, nothing else works. Most DIY attempts fail at this step because of configuration nuances that aren't covered in tutorials.
Validation Check: Server container responding, endpoint verified, connection to GA4 confirmed
Custom Subdomain & DNS Configuration
The step that stops 90% of DIY implementers — we'll walk you through it error-free
What You'll Have Built:
- ✓ Custom subdomain created (e.g., data.yourdomain.com)
- ✓ DNS records configured correctly
- ✓ SSL certificate validated
- ✓ Traffic routing through your domain
Why This Matters:
First-party data collection. When tracking goes through YOUR domain (not google-analytics.com), ad blockers can't block it. This is the entire point of server-side — and the step most people mess up.
Validation Check: Subdomain resolving, SSL valid, data flowing through your domain
GA4 Configuration Tag (Server-Side)
Connecting your server container to GA4 with proper parameter mapping
What You'll Have Built:
- ✓ GA4 configuration tag set up in server GTM
- ✓ Measurement ID configured correctly
- ✓ Parameters mapped between client and server
- ✓ Firing rules set and validated
Why This Matters:
This is where client-side data gets translated to server-side. Misconfigure this and your data looks right in GTM but wrong in GA4. We'll make sure the translation is perfect.
Validation Check: Tag firing, parameters passing correctly, data appearing in GA4 real-time
Event Forwarding Configuration
Making sure every important event gets captured and forwarded accurately
What You'll Have Built:
- ✓ Key events identified and mapped
- ✓ Event parameters configured
- ✓ Data layer variables set up
- ✓ Triggers validated for each event
Why This Matters:
Events are the data that drives your marketing decisions. If events aren't forwarding correctly, your reports are incomplete — and you won't even know it.
Validation Check: All events firing, parameters complete, triggers verified
Enhanced Measurement
Capturing the engagement data most implementations miss entirely
What You'll Have Built:
- ✓ Scroll depth tracking via server-side
- ✓ Outbound click tracking captured
- ✓ File download tracking configured
- ✓ Video engagement captured server-side
Why This Matters:
Enhanced measurement gives you behavioral data beyond pageviews. Scroll depth, clicks, downloads, video engagement — all captured server-side where ad blockers can't touch them.
Validation Check: Enhanced events appearing in real-time reports, all measurement types active
Conversion Tracking Validation
The most important step — making sure your money events are captured accurately
What You'll Have Built:
- ✓ Purchase/conversion events validated
- ✓ E-commerce data flowing correctly
- ✓ Revenue values captured accurately
- ✓ Attribution tracking complete
Why This Matters:
This is where the money is. If conversion tracking isn't perfect, every marketing decision you make is based on flawed data. We validate this down to the penny.
Validation Check: Test conversions tracked, values matching, attribution model verified
Platform-Specific Integrations
Custom configuration for YOUR specific tech stack and marketing tools
What You'll Have Built:
- ✓ Platform-specific tags configured
- ✓ Custom events for your use case
- ✓ Marketing tool integration verified
- ✓ Data flow confirmed end-to-end
Why This Matters:
Every platform has quirks. Shopify handles data layers differently than WordPress. Your ad platforms need specific event formats. We configure everything for YOUR specific setup.
Validation Check: All platform-specific integrations firing, data flowing to all connected tools
What 'Validated' Actually Means
We don't just set it up. We prove it works.
Server Container Health
Server container is responding, endpoint is active, no error states, connection to GA4 is stable and verified.
Data Flow Verification
Complete data path confirmed: Client browser → Server container → GA4 property. No gaps, no drops, no silent failures.
Event Accuracy
Every configured event fires when it should, carries the correct parameters, and shows up in GA4 with accurate data.
Real-Time Confirmation
Live verification in GA4 real-time reports. You'll see YOUR data flowing through YOUR server-side setup in real-time during the workshop.
What You'll Be Able To Do After The Workshop
Skills and capabilities you'll walk away with
Know With Certainty
Know with 100% certainty that your server-side tracking is working correctly — no more guessing or hoping.
Troubleshoot Yourself
When something breaks (and eventually something always does), you'll know exactly how to diagnose and fix it.
Validate After Updates
When Google makes changes or your platform updates, you can verify everything still works correctly.
Make Confident Decisions
Trust your data completely when making marketing budget decisions — because you validated it yourself.
Explain To Stakeholders
Clearly explain your tracking setup to clients, managers, or team members with technical confidence.
Add Tags & Integrations
Implement additional server-side tags and marketing platform integrations on your own going forward.
The Difference Between "Done" and VALIDATED Done
| "Done" (DIY) | VALIDATED Done (This Workshop) | |
|---|---|---|
| Container setup | Created a container, seems to be running | Container verified responding, health checked |
| Data flow | Data appears in GA4 dashboard | Full path verified: browser > server > GA4 |
| Event tracking | Some events are firing | Every event validated with correct parameters |
| Conversions | Conversion numbers show up | Values verified accurate, attribution confirmed |
| Confidence level | Probably working? Hopefully? | 100% confirmed, proven in real-time |
| When it breaks | Panic, Google errors, hire someone | Use validation checklist, fix it yourself |
YES - I Want Validated, Working Server-Side Tracking
Join us Thursday, February 19th at 1PM Eastern. Leave with a complete, proven setup.
The Cost of Waiting
Every day you delay server-side implementation is another day of bad data driving bad decisions.
If You Do Nothing...
- 8-12 hours of tutorials = $800-$2,400 billable time wasted
- 4-6 hours troubleshooting = $400-$600 more down the drain
- $500-$2,000/month in misallocated ad spend from bad data
- Continued erosion of tracking accuracy every single day
If You Act Now...
- 90 minutes to a complete, validated setup
- $745 credit toward future MeasureU training
- 30 days of follow-up support included
- Accurate data driving smarter decisions starting today
Is This Workshop Right For You?
This Is For You If...
- You've been putting off server-side implementation
- You've tried DIY tutorials and gotten stuck
- You want to learn HOW it works, not just have it done for you
- You need it done FAST—no more "I'll get to it next week"
- You want validation that it's actually working correctly
- You're tired of making decisions on incomplete data
This Is NOT For You If...
- You want someone else to do it without learning anything
- You can't attend live or watch within 48 hours
- You're not willing to do technical work during the workshop
- You don't have 90 minutes to dedicate
Implementation Guarantee
Leave with working, validated server-side tracking or we keep working with you until you do. This isn't a hope-it-works situation. We guarantee you'll walk away with a fully functional server-side setup—or we don't stop until you do.
Here's Everything You Get Today
- Live 90-Minute Implementation Workshop $497
- Implementation Guarantee + $745 Credit $745
- Complete Workshop Recording (Lifetime Access) $149
- Server-Side Validation Checklist $97
- Custom Implementation Guide For Your Platform $127
- 30 Days Post-Workshop Support $199
- BONUS: $745 MeasureU Training Credit $745
One Payment
Why This Price? Let's Compare.
Hire An Agency
$2,000-$5,000
- 2-4 weeks timeline
- You learn nothing
- Dependent on them forever
- No troubleshooting skills
Hire A Freelancer
$800-$2,500
- 1-3 weeks timeline
- Hit-or-miss quality
- You learn nothing
- Same dependency problem
DIY Tutorials
$0 (but...)
- 12+ hours of work
- Weeks or months to finish
- Low success rate
- No validation
This Workshop
$149 ($0 Pro)
- 90 minutes
- Full understanding
- 100% success rate
- Validated completion
It's A Simple Decision
Option A: Keep Putting It Off
- Continue losing 30-50% of conversion data
- Spend 12+ hours in tutorial hell
- Pay $2,000-$5,000 for someone else to do it
- Still not know if it's working correctly
- Make budget decisions on incomplete data
Option B: Get It Done Thursday
- Invest 90 minutes + $149 (or $0 as a Pro member)
- Walk away with validated, working server-side tracking
- Understand your setup completely
- Earn $745 in training credits
- Make confident decisions on accurate data
MeasureU Pro Members: This Workshop Is 100% Free
If you're already a MeasureU Pro member, you don't pay a thing. This workshop — and every future workshop — is included in your membership.
Not a Pro member yet? MeasureU Pro is $297/month and includes:
- FREE access to every live workshop (20+ and counting)
- On-demand library of past workshops and training
- Private community with expert Q&A
- New content added every month
Reserve My Seat — Get Server-Side Done In 90 Minutes
Thursday, February 19th, 2026 at 1PM Eastern. FREE for Pro Members / $149 for Non-Members. Implementation Guarantee. 30-Day Support. $745 Credit Bonus. Zero Risk — Full Recording Included.
Frequently Asked Questions
+ − Do I need to be a MeasureU Pro member to attend?
+ − What if this doesn't work for my business?
+ − I tried setting this up before and failed. Why will this be different?
+ − Can I get a refund if I'm not happy?
+ − How long will I have access to the materials?
+ − What's the difference between this and YouTube tutorials?
+ − I have a developer. Should they attend instead of me?
+ − Will this slow down my website?
+ − What if I need help after the 30-day support period?
+ − Is there a payment plan?
Last Chance — Reserve Your Seat Now
FREE for MeasureU Pro Members / $149 for Non-Members. Thursday, February 19th, 2026, 1PM Eastern.