Get Smarter About Marketing Measurement

You probably have GA4 on your site right now. Maybe Microsoft Clarity too. Possibly Hotjar. Disclosure: This content is sponsored by Cookiebot by Usercentrics, a consent management platform. Cookiebot appears on the list below and was scored against the same six questions as every other tool. The analysis is our own. And if someone asked […]

What’s going on with our AI traffic? Do we have any leads from AI yet? What about revenue? Are those AI optimization things actually working? I’ve heard these questions. My students have heard them from clients. And honestly? Most people set up their AI traffic channel group in Google Analytics 4 and then… just kind […]

Nine dollars and thirty-nine cents. That’s what I spent to generate over two hundred on-brand images for MeasureU Academy. And I’ve scaled this approach to thousands of images since then. Every single one matched our brand. The imagery, the colors, the full look. No designer involved. We didn’t open Canva once. Know that feeling when […]

Tired of hearing about MCP servers but having no idea which ones actually matter for your job? You’re not alone. Most marketers I talk to think there are maybe 5 MCPs worth knowing about. And I get it—the whole thing sounds technical and developer-focused. Here’s the thing: there are over 10,000 MCP servers right now. […]

DMG Media documented an 89% CTR collapse when AI Overviews appeared. Here’s how to turn that crisis into three productized AEO services your agency can sell today — with pricing, positioning, and the platform walkthrough.

Know that feeling when a client asks “Should we do server-side tracking?” and you’re not quite sure how to answer? You’re not alone. If you’re anywhere in the measurement community—LinkedIn, podcasts, Slack groups, client calls—you’ve definitely come across this question over the last few months. Server-side tracking has picked up some serious momentum recently and […]