The Marketing Data Problem No One Talks About

Why your team can't move fast — even though you have all the tools.

Weekly Implementation Partnership
Capability Transfer, Not Dependency
Full-Stack Marketing Infrastructure
AI-Powered Team Enablement

Tell Us About Your Situation See How It Works

Your creative isn't the problem. Your strategy probably isn't either.

You have the budget. You have the platforms. You have smart people running your marketing.

So why does everything feel... stuck?

Why does it take three weeks to answer a simple question like "Which campaign actually drove those conversions?"

Why do your dashboards show one number, your CRM shows another, and your ad platforms tell a completely different story?

And why are you — the person responsible for driving performance — the one expected to fix systems that were broken before you even arrived?

Here's the uncomfortable truth most marketing leaders won't say out loud:

Your creative isn't the problem. Your strategy probably isn't either.

The problem is your data infrastructure is fundamentally broken.

And until you fix that foundation, nothing else you build will work the way it should.

I'm Jeff Sauer, founder of MeasureU, and over the past 20+ years I've worked with thousands of marketing teams facing this exact problem.

I've built and sold an 8-figure agency. I've trained over 10,000 marketing professionals. And I've seen the same pattern repeat itself across companies of every size and industry:

Talented marketing teams are being held back by systems that don't tell the truth.

The hidden cost of broken marketing infrastructure

Most companies dramatically underestimate what broken data systems are actually costing them.

Let me walk you through the real math:

If your marketing team spends just 5 hours per week reconciling conflicting numbers, debugging tracking issues, or building reports no one trusts — that's 260 hours per year.

At a fully-loaded cost of $100/hour (which is conservative), that's $26,000 in wasted labor annually.

But the real cost is much higher.

How many strategic opportunities have you missed because you couldn't trust your data to make fast decisions?

How many campaigns have you scaled based on metrics that weren't actually measuring the right thing?

How much budget have you allocated inefficiently because your attribution model doesn't reflect how customers actually buy?

For most marketing teams, these invisible costs dwarf the direct labor waste by 10-20x.

The difference between operating with clear data and operating on guesswork isn't incremental — it's transformational.

Why most solutions fail to solve the real problem

If you've tried to fix this before, you've probably encountered one of these dead ends:

The "We'll hire a data analyst" approach

You bring someone in-house, but they spend all their time pulling reports instead of fixing the underlying systems. Six months later, you have prettier dashboards but the same fundamental problems.

The "Let's buy a new tool" trap

You implement another platform that promises to solve everything, but it just adds another source of conflicting data. Now you have one more system that doesn't integrate properly with everything else.

The "Agency will handle it" disappointment

You engage an agency that does a bunch of stuff behind the scenes but never actually transfers knowledge or capability to your team. When they leave, the problems come right back.

Here's what I've learned after working with hundreds of marketing teams:

The solution isn't more tools, more people, or more outsourcing.

It's building the right infrastructure with the right expertise — and empowering your existing team to operate it confidently.

That insight led me to create MeasureU Consulting.

How MeasureU Consulting Works Differently

We're not a traditional agency that takes your money and disappears behind a curtain. We're not a software vendor trying to sell you another platform. We're implementation partners who work alongside your team to build the infrastructure you need — and train your people to maintain and optimize it long after we're gone.

We diagnose the real problem, not just the symptoms

When your GA4 and ad platform numbers don't match, that's a symptom. The real problem might be broken event tracking, improper consent implementation, or fundamental misunderstandings about how different systems count conversions. We identify the root cause.

We build systems that actually work together

Your marketing stack should function as an integrated ecosystem, not a collection of disconnected tools. We create the data flows, connections, and logic that make your platforms speak the same language.

We transfer capability to your team, not dependency

Every implementation includes training and documentation so your team understands not just what we built, but why we built it that way. You own the knowledge, not just the output.

We work in weekly partnership, not quarterly check-ins

Real progress happens through consistent collaboration, not occasional consultations. We meet with your team weekly to solve problems in real-time and maintain momentum.

Strategic Implementation Partnership

Starting at $15,000

Most comprehensive engagements range from $30,000-$60,000

Tell Us About Your Situation

The four pillars of marketing infrastructure we help you build

Our work centers on creating four essential capabilities that most marketing teams desperately need but rarely have

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Marketing Data & Analytics That Tell the Truth

This is the foundation on which everything else depends.

We fix broken tracking across GA4, ad platforms, and CRMs so you actually know what's happening. We map your complete data flow and identify where truth gets lost in translation. We build dashboards your team actually trusts because the underlying data is finally accurate. We connect your disconnected systems into a single source of truth. And we align your entire team on shared definitions so everyone speaks the same measurement language.

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Technical Marketing Implementation That Actually Works

This is where most marketing teams hit a wall — the technical complexity of modern tracking and privacy compliance.

We set up and troubleshoot server-side tracking so you're not dependent on fragile browser-based pixels. We implement Google Consent Mode, OneTrust, and other privacy tools correctly to ensure compliance without sacrificing data. We customize your event tracking and data layer to capture what matters most to your business. We build API connections and data pipelines that enable your systems to talk to each other. And we debug those maddeningly complex cross-platform issues that your team has been stuck on for months.

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Dashboards & Measurement Frameworks That Drive Decisions

Pretty dashboards are worthless if they don't help your team make better decisions faster.

We build measurement frameworks that actually support the decisions you need to make. We create executive-level dashboards that tell a clear story without requiring a data science degree to interpret. We implement attribution approaches that fit how your customers actually buy, not some theoretical model. We set up proper experiment tracking so you can test with confidence and learn from what works. And we automate the repetitive reporting work so your team focuses on optimization, not data compilation.

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AI-Powered Capability That Makes Your Team Unstoppable

AI isn't replacing marketing teams — but marketers who know how to use AI effectively are replacing those who don't.

We build custom AI tools trained on your specific data and workflows, not generic solutions that sort of work for everyone. We create automated marketing workflows that save your team dozens of hours every week. We train your team to use AI to deliver real outcomes beyond just "write me a blog post." We build searchable knowledge bases that capture institutional wisdom so team turnover doesn't destroy accumulated expertise. And we implement AI agents that automate genuinely repetitive tasks while keeping humans in control of strategy.

What working together actually looks like

Unlike traditional consulting relationships, we don't work in mysterious isolation and then unveil our recommendations in a big presentation. We embed with your team through weekly strategic implementation calls where we solve real problems in real time.

Weeks 1-2: Discovery & Diagnosis

We audit your current systems, data flows, and team capabilities. We identify the highest-priority issues and quick wins. We create your customized roadmap based on your specific needs and constraints.

Weeks 3-8: Foundation Building

We implement the core infrastructure fixes your team needs most urgently. We work alongside your team, training them on every change we make. We establish the frameworks and processes that will support everything else.

Weeks 9-16: Capability Expansion

We layer in advanced capabilities like proper attribution, automated reporting, or AI-powered tools. We optimize and refine based on your team's evolving needs. We ensure your team is fully equipped to maintain and extend what we've built.

Week 16+: Ongoing Partnership (Optional)

Many clients continue working with us on a retained basis for ongoing optimization, new projects, or strategic guidance. Others confidently operate independently with what we've built together. The choice is entirely yours.

Throughout this process, you're not a client we update occasionally — you're a partner we work with weekly to solve your most pressing challenges.

Is MeasureU Consulting right for you?

This is built for teams who...

Have in-house marketing or analytics resources who want to level up, not be replaced
Value building internal capability rather than perpetual outsourcing
Need expert help solving high-stakes technical problems without the fluff
Want clarity, control, and confidence in their marketing data
Are willing to do the work if shown the right way to do it
Operate at a pace where data delays genuinely cost money and opportunity

This probably isn't right if you...

Looking for someone to just "do it all" without involving your team
Don't currently have any internal marketing or analytics resources
Not ready to invest in fixing foundational issues before adding new tactics
Primarily seeking creative services or channel management
Hoping for instant results without systematic implementation

The team behind your transformation

When you work with MeasureU Consulting, you're not getting junior consultants learning on your dime. You're getting hands-on implementation expertise from people who build marketing systems every day.

Your Consulting Team

Jeff Sauer

Founder & Strategic Architect

Built and sold an 8-figure agency. Five-time Inc. 5000 winner. Trusted advisor to over 10,000 marketing professionals globally. Known for making genuinely complex systems simple, actionable, and honestly... kind of fun.

Julie Brade

Senior Consultant, Dashboard & Reporting Systems

Looker Studio and BigQuery expert who transforms raw data chaos into executive-ready insights your team actually uses daily. If you've ever said "I wish our dashboard just showed me what matters," Julie's your person.

Manisha Mistry

Technical Implementation Lead

GA4, Google Tag Manager, and privacy compliance specialist who genuinely loves solving the gnarly technical problems other consultants give up on. When your tracking is broken in ways that don't make sense, Manisha figures it out.

Your Investment

We offer two primary engagement models

Strategic Implementation Partnership

Our core offering for teams ready to build lasting infrastructure

$15,000+

Weekly strategy and implementation calls with our expert team
Complete audit of your current systems and data infrastructure
Customized roadmap prioritized for your specific needs
Hands-on implementation of technical fixes and frameworks
Training and documentation so your team owns the knowledge
Ongoing support and troubleshooting throughout the engagement
Typically 12-16 weeks depending on scope

Schedule a Discovery Call

Done-For-You Implementation

Focused projects without the full strategic partnership

GA4 migration and setup
Dashboard creation and optimization
Consent mode implementation
Server-side tracking setup
Tracking fixes and debugging
Pricing varies based on project scope

Discuss Your Project

Frequently Asked Questions

+ How is this different from hiring an agency or contractor?

Most agencies do work "for you" — they implement things behind the scenes and send you reports. We work "with you" — teaching your team as we build, so you own the capability long-term. The goal isn't to make you dependent on us forever, but to make your team genuinely capable of maintaining and optimizing what we build together.

+ What if we don't have a dedicated analytics person on our team?

That's actually common. Many of our clients have marketing generalists who are doing analytics on top of everything else. We're used to working with teams who have limited technical resources — in fact, that's often exactly why they need our help. We adjust our approach based on your team's current capability.

+ How much of our team's time will this require?

Plan on 2-3 hours per week for our core working sessions, plus additional time for your team to implement specific tasks between calls. We're mindful that your team is already busy, so we focus on high-leverage activities rather than creating busywork. Most clients find they actually save time overall because they stop wasting hours on broken systems and conflicting data.

+ Can you guarantee specific ROI or results?

We can't guarantee specific percentage improvements because every situation is different. What we can promise is that if your current systems are broken (conflicting data, poor tracking, unreliable dashboards), we will fix them. The ROI typically comes from three sources: time savings from efficient systems, better decisions from trustworthy data, and avoided waste from proper measurement. Our clients typically see returns that are multiples of their investment, but the timeline and magnitude vary.

+ What happens after the engagement ends?

Your team owns everything we build together — all documentation, frameworks, systems, and knowledge transfer. Many clients continue working with us on a retained basis for ongoing optimization or new projects, but there's absolutely no obligation. Our goal is to make you self-sufficient, not dependent.

+ Do you work with companies outside the United States?

Yes, we work with clients globally. Our weekly calls can be scheduled to accommodate different time zones, and all our implementation work is done remotely regardless of location.

+ What size companies do you typically work with?

Our sweet spot is companies with marketing budgets of $500K-$10M annually, though we've successfully worked with both smaller and larger organizations. The key qualifier isn't size — it's complexity. If your marketing systems are creating real problems that are costing real money, we can probably help.

Tell us about your situation

Not every marketing team is a good fit for how we work, and that's okay. Share some details about your specific situation so we can have a productive conversation.

Complete the brief form below (takes about 90 seconds) and we'll respond within one business day with either:

→ An invitation to schedule a discovery call if we think we can help

→ Or honest guidance on alternative resources if we're not the right fit

Either way, you'll get clarity on your next best step.

Intake Form

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What happens after you submit?

Within one business day, you'll hear from our team. If we're a good fit, we'll send you a scheduling link for a 30-45 minute discovery call to dive deeper into your specific challenges.

If we're not the right fit, we'll be honest about why and point you toward resources or approaches that might serve you better. No hard feelings, and you'll have saved time by not going down the wrong path.

Ready to operate with clarity instead of guesswork?

Most marketing teams operate on gut instinct and crossed fingers — not because they want to, but because their systems don't support anything better.

Your creative team has ideas worth testing. Your media buyers have optimizations worth implementing. Your leadership has strategies worth pursuing.

But none of it matters if you can't trust the data telling you what's working.

Let's fix that foundation together.

Tell Us About Your Situation

To clarity and confidence in your marketing,
Jeff Sauer & The MeasureU Consulting Team

P.S. — If you've read this far, you already know your current data situation isn't sustainable. The question isn't whether to fix it — it's when, and with whose help. We've helped hundreds of marketing teams escape data chaos and build infrastructure they can actually trust. Fill out the form above and let's start the conversation.