Get Smarter About Marketing Measurement

DataDrivenU.com is now MeasureU! The Birth of MeasureU: A New Era in Marketing Education In a groundbreaking development for the digital marketing education space, we’re excited to announce the merger of two industry powerhouses – DataDrivenU.com and MeasurementMarketing.io – to form MeasureU. This strategic union, finalized in April 2024, represents a significant milestone in data-driven […]

As analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more to do than there are hours in the day. Trust me, I’ve been there. But there’s a simple concept that can help you stay on top of things: the “Rock, Pebbles, and Sand” method. Let’s […]

Understanding the interplay between Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for optimizing your website’s performance. By leveraging the data from both platforms, you can gain deeper insights into how keywords drive traffic and conversions. This article will walk you through the process of combining GSC and GA4 data, using Looker […]

About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished teaching a course on GA4 alongside Jeff Sauer. LinkedIn | Website With the move to GA4 imminent, many will be looking to data storage options and specifically linking to BigQuery. We will look at some of […]

About our expert JODI DANIELS Jodi is the Founder and CEO of Red Clover Advisors, a privacy consultancy that helps companies create privacy programs, build customer trust and achieve GDPR, CCPA, and US privacy law compliance. Jodi helps companies with the daily operations such as data mapping, individual rights, training, policies, etc. and also serves […]

As a digital marketer, it’s crucial to track and measure the performance of your Facebook ads.  Why? Because you want to know how a person who clicked on a particular ad behaves when they land on your website. E.g, think about these two ads: You want to know how visitors from each of these two […]