Data Driven Resources
Fill your marketing toolbox with some of our best resources. Dashboards, checklists, templates, and guides to level up your measurement marketing.
GA4 Quick-Start Dashboard
A Looker Studio dashboard template that gives you immediate visibility into your GA4 data. Plug and play with any GA4 property.
Get Resource AnalyticsUTM Builder
Build consistent, trackable UTM parameters for all your campaigns. Includes naming conventions and best practices.
Get Resource MeasurementMeasurement Marketing Plan Template
A strategic template to map your marketing activities to measurable business outcomes. Define KPIs, tracking requirements, and reporting cadence.
Get Resource AnalyticsGA4 Migration Checklist
Step-by-step checklist to ensure your GA4 setup captures everything you need. Covers events, conversions, audiences, and reporting.
Get Resource Tag ManagerGTM Container Audit SOP
Standard operating procedure for auditing a Google Tag Manager container. Find and fix issues before they impact your data.
Get Resource TechnicalServer-Side Tagging Setup Guide
Everything you need to know about setting up server-side tagging with Google Tag Manager. Includes architecture diagrams and step-by-step instructions.
Get Resource TrafficGoogle Ads Conversion Tracking Checklist
Ensure your Google Ads conversion tracking is set up correctly. Covers enhanced conversions, offline conversions, and attribution settings.
Get Resource MeasurementData-Driven Marketing Assessment
Evaluate where you stand as a data-driven marketer. Identify gaps in your measurement stack and get a personalized improvement plan.
Get ResourceWant Access to All Resources?
MeasureU Pro members get unlimited access to every resource, template, and SOP — plus live workshops and expert Q&A.