Measurement marketing frameworks, GA4 guides, and data-driven strategy from Jeff Sauer.https://measureu.com/en-ushttps://measureu.com/ai-operating-system/https://measureu.com/ai-operating-system/I have to tell you what happened to our team over the last three months. We rebuilt our entire platform from scratch. Full website migration. 10 courses, 11 Pro workshops, every sales page, every checkout flow. The kind of project that normally needs a 10-person team. The kind that costs north of $50,000 and takes ...Thu, 16 Apr 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ga4-audit-mcp/https://measureu.com/ga4-audit-mcp/Know that feeling when you realize your Google Analytics 4 data might be completely wrong, but checking it means losing half your day? A GA4 audit used to take me three, four hours of concentrated time. And I’ve been doing this for twenty years. That meant clicking through every single setting in GA4, hunting for ...Wed, 15 Apr 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ai-marketing-funnel/https://measureu.com/ai-marketing-funnel/Tired of staring at a blank page trying to write one LinkedIn post? Or briefing a freelancer and waiting three weeks just to get a first draft that still needs four rounds of edits? I get it. I’ve spent 20 years in digital marketing, built and sold an 8-figure agency, and I’ve felt every version ...Thu, 09 Apr 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ai-traffic-ga4/https://measureu.com/ai-traffic-ga4/Right now, 65+ different AI platforms are sending traffic to your website. Most marketers have no idea it’s happening. And the ones who do check GA4 might still be missing most of it. Here’s the one that bothers me most: Google AI Overviews—the AI answer boxes at the top of Google search results—is sending traffic ...Wed, 08 Apr 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/youtube-production-sop/https://measureu.com/youtube-production-sop/Every business has a process that only lives in one person’s head. And the second that person is unavailable—vacation, sick day, quits without notice—everything grinds to a halt. I built a digital marketing agency to over 40 people. Made the Inc 5000 five times. Sold that business. And I watched this exact scenario play out ...Thu, 02 Apr 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ga4-direct-traffic/https://measureu.com/ga4-direct-traffic/Open Google Analytics 4 right now. Go to your Traffic Acquisition report. Find the row that says “Direct.” What percentage is it? If it’s over 30%, you have a problem. If it’s over 50%? You’ve got a data dumpster fire—and I’m going to help you put it out. Most marketers I talk to have no ...Wed, 01 Apr 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ga4-audit-ai-claude/https://measureu.com/ga4-audit-ai-claude/Tired of spending half a day clicking through your Google Analytics 4 account, screenshotting every setting, and assembling audit findings into a document nobody wants to read? I’ve been doing Google Analytics audits for ten years. Hundreds of them. And Claude just found things in my own account that I completely missed. Not edge cases. ...Thu, 26 Mar 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/consent-banner-server-side-gtm/https://measureu.com/consent-banner-server-side-gtm/If you’ve got a consent banner running on your site right now, you are way closer to server-side Google Tag Manager than you think. And I don’t mean “sort of close.” I mean, you’ve already done the part that used to stop everyone. You haven’t taken the final step yet, but it’s a lot easier ...Wed, 25 Mar 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ga4-setup-broken/https://measureu.com/ga4-setup-broken/We ran a diagnostic quiz on our audience recently. Just a simple check—how’s your Google Analytics 4 setup actually holding up? And I expected some people to struggle. I did not expect the majority to fail in the exact same spot. Not a complicated spot either. Not some advanced configuration thing that only experts know ...Sat, 21 Mar 2026 13:41:24 GMTJeff Sauerhttps://measureu.com/mcp-for-marketers/https://measureu.com/mcp-for-marketers/Tired of spending half a day clicking through your Google Analytics 4 account, screenshotting every setting, and assembling audit findings into a document nobody wants to read? I’ve been doing Google Analytics audits for ten years. Hundreds of them. And Claude just found things in my own account that I completely missed. Not edge cases. ...Thu, 19 Mar 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ga4-audit-prospecting/https://measureu.com/ga4-audit-prospecting/“I Was Poking Around Your Website Last Night.” Eight words. No prior access. No deck. No pitch. Just 20 minutes with a free tool the night before — and suddenly you’re the most credible person they’ve talked to this month. Before they’ve handed you a single login. If you’re an agency owner, freelancer, or consultant ...Thu, 12 Mar 2026 11:59:02 GMTJeff Sauerhttps://measureu.com/marketing-data-lying/https://measureu.com/marketing-data-lying/Two out of three companies don’t trust their own marketing data. That’s not me pulling a number out of thin air—a 2025 study found that 67% of organizations looked at their dashboards and went “yeah… I don’t really believe these numbers.” And you probably already knew that. Not because you read the study. Because you’ve ...Wed, 11 Mar 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ai-agency-model/https://measureu.com/ai-agency-model/One point two humans. Twenty AI agents. Zero revenue loss. That’s what it took to replace a 10-person sales team—documented in late 2025, not some projection or pilot program. When I first saw that data, I thought it was cherry-picked nonsense. Some LinkedIn guru flexing made-up numbers. So I started digging through census data, actual ...Thu, 05 Mar 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/measurement-tools-google/https://measureu.com/measurement-tools-google/Tired of looking at your Google Ads dashboard and wondering if any of those numbers are actually real? Yeah. I get it. Here’s the thing—about 70% of the conversions showing up in your Google Ads account right now aren’t observed. They’re modeled. Estimated. Educated guesses based on patterns. And if you’re sitting there thinking “wait, ...Wed, 04 Mar 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/agency-jobs-ai-automation/https://measureu.com/agency-jobs-ai-automation/“By 2028, we’ll double profits and halve the people.” That’s not some anonymous Reddit comment. That’s a global holding company CEO talking to Forrester, as reported by The Drum. On the record. About what’s coming for hundreds of thousands of agency employees. Fifteen percent of agency jobs eliminated this year. Not over the next decade—this ...Thu, 26 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/meta-signals-gateway/https://measureu.com/meta-signals-gateway/If you’re running Meta ads right now and you’ve got the Pixel plus Conversions API set up, you probably think you’re good. You’re not. Brands adding Meta’s new Signals Gateway to that same setup are seeing 25 to 33 percent lower CPAs. Same ad spend. Same creative. Just better first-party data infrastructure. And most marketers ...Wed, 25 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ai-research-system/https://measureu.com/ai-research-system/I spent over 3 million dollars building my agency. Consultants. Specialists. Generalists. People who charged $6,000 a day just to sit in a room and give me their opinions. And half the time? They were wrong. We hired research firms. Strategy firms. People with fancy titles who’d hand us 50-page reports that took 6 weeks ...Thu, 19 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/server-side-tracking-mistakes/https://measureu.com/server-side-tracking-mistakes/Installing server-side tracking for yourself has a mass failure rate. If you tried to set up Google Tag Manager server-side right now, you’d fail. Not because you’re not smart enough. Not because server-side tracking is too complicated. But because you’d hit the same five walls that nobody warns you about—the stuff the tutorials skip right over. ...Wed, 18 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/first-party-data-services/https://measureu.com/first-party-data-services/Tired of chasing one-off projects while watching half your clients’ conversion data disappear into the void? Five years ago, the first-party data services market barely existed. Add up CDPs, tag management, consent infrastructure, and first-party data platforms, and you’re looking at a market approaching twenty billion dollars. And it’s growing at fourteen percent a year ...Thu, 12 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/server-side-pre-flight-checklist/https://measureu.com/server-side-pre-flight-checklist/Tired of feeling like your ad campaigns are underperforming when you know you’re doing the work? 34 to 40 percent of your conversions are invisible right now. Your ad platforms can’t see them. Meta doesn’t know they happened. Google has no idea. And when the algorithm can’t see your conversions? It thinks your campaigns are ...Wed, 11 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ai-ads-opportunity/https://measureu.com/ai-ads-opportunity/Tired of watching every “AI is changing everything” video and still not knowing how to actually monetize any of it? Yeah, me too. For a while anyway. But here’s what those videos miss: they’re the appetizer. The business model that makes all of this possible—the engine that actually pays for the AI revolution—is advertising. And ...Thu, 05 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/ai-consulting-gold-rush/https://measureu.com/ai-consulting-gold-rush/Tired of Watching AI Videos That Don’t Actually Make You Money? Here’s the thing. Every AI video you’ve watched this year has probably been a waste of time. Especially if you’re a freelancer or agency trying to add AI consulting services to your offerings. Most content out there is theory. Or hype. Or some guy ...Wed, 04 Feb 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/aeo-replace-seo/https://measureu.com/aeo-replace-seo/SEO won the last 30 years. AEO is winning the next 30. And if you don’t know what AEO is yet—Answer Engine Optimization—you’re about to be left behind by every agency and freelancer who figures this out before you do. Here’s the thing. For three decades, people searched for things. They typed keywords. They clicked ...Wed, 21 Jan 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/freelance-marketing-services/https://measureu.com/freelance-marketing-services/You see those lists every year. “Top freelance marketing skills for 2025.” “Highest paying gigs on Upwork.” “Services clients are desperate for right now.” And by the time you read it, learn it, build a portfolio, get your first few clients… that list is already two years old. You’re building an offer based on what ...Thu, 15 Jan 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/privacy-analytics-opportunity/https://measureu.com/privacy-analytics-opportunity/There’s a service you’ve probably written off as “somebody else’s problem.” Maybe you saw it and thought “that’s for lawyers” or “that’s IT’s job” or “I don’t want to deal with compliance stuff.” And while you were ignoring it, this service quietly became one of the fastest-growing opportunities in the entire analytics industry. I’m talking ...Wed, 14 Jan 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/agency-model-dying/https://measureu.com/agency-model-dying/If your closing rates have dropped in the last six months—even a little—this one’s for you. If your prices are compressing and you’re telling yourself it’s temporary? Keep reading. If you’ve been saying “it’s the economy” but something feels off in your gut? Stay with me. Because I figured out why the agency model is ...Thu, 08 Jan 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/server-side-tracking-services/https://measureu.com/server-side-tracking-services/Tired of explaining to clients why their ad platform says 11 conversions when you know the campaign drove way more than that? You’re not imagining things. And it’s not a bug. That’s the new normal—unless you fix the infrastructure. I’ve been in digital marketing for over two decades, and I’ve watched this exact pattern play ...Wed, 07 Jan 2026 08:00:00 GMTJeff Sauerhttps://measureu.com/service-business-growth-projection-sheet/https://measureu.com/service-business-growth-projection-sheet/Want the secret to scaling your service business to 7-figures and beyond? It’s not some magic bullet; it’s one simple document most agencies and freelancers are afraid to create: a service business growth projection. I get it. Spreadsheets aren’t always exciting, and projections can feel like fantasy. But what if I told you that doubling ...Thu, 12 Jun 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/stop-attracting-candidates/https://measureu.com/stop-attracting-candidates/Forget the standard hiring advice that you need to attract the best candidates by selling your company hard.  Mercer, my business partner, and I rely on a counter-intuitive hiring process. We call it the “anti-attraction” method and it empowered us to build dream teams for our multiple seven-figure businesses.  Want to learn how this system ...Thu, 05 Jun 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/mastering-ai-journey/https://measureu.com/mastering-ai-journey/The intimidation, the frustration, the fear that AI might make our skills obsolete. Many of us have felt the AI struggles. I certainly did. Early on, I wrestled with inconsistent results and wondered if these tools were more trouble than they were worth. But my perspective has shifted dramatically. I’ve come to see AI not ...Thu, 29 May 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/engaging-ai-buyer-personas-gemini/https://measureu.com/engaging-ai-buyer-personas-gemini/Want to truly understand and connect with your buyer personas? Of course, AI makes it possible to move beyond simply defining them and start interacting with them in a meaningful way to gain real-time insights. But how?  My business partner, Mercer, pulls back the curtain on his exclusive Gemini training. He reveals his practical tips ...Thu, 22 May 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/create-customer-avatar-gemini/https://measureu.com/create-customer-avatar-gemini/You can create a customer avatar based on assumptions. Or, you can do it right, with AI and expert guidance from Mercer. The difference? You will finally have highly-detailed customer personas that will guide your every marketing decision.  Before you dive in, make sure you understand your ideal customer. That crucial first step will give ...Tue, 13 May 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/sales-scorecard-guide-template/https://measureu.com/sales-scorecard-guide-template/Know that feeling? You explain how you’ll give a prospect an edge, but the deal still falls through. Often, the missing piece is clearly showing why they need to hire you. And that’s exactly where a sales scorecard comes in. It’s a straightforward tool to audit their current situation, pinpoint gaps, and prove with evidence ...Thu, 08 May 2025 12:07:00 GMTJeff Sauerhttps://measureu.com/prospecting-calculator/https://measureu.com/prospecting-calculator/Tired of guessing how much sales activity you really need? That feeling of flying blind, unsure if you’re doing enough (or too much) to hit the revenue goals for your freelance, coaching or service-based business?  The ProfitSchool prospecting calculator will bring you clarity. Based on your own conversion rates (and a few other sales prospecting ...Tue, 06 May 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/write-better-prompts-results-based/https://measureu.com/write-better-prompts-results-based/Want to write better prompts for AI tools like Google Gemini or ChatGPT? Getting truly great outputs often comes down to the prompt itself. But many approaches focus too much on telling the AI how to do something. My business partner Mercer found a more effective way: results-based prompting. This technique shifts your focus to ...Thu, 01 May 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/repurpose-video-ai-tools/https://measureu.com/repurpose-video-ai-tools/Producing long-form video content is a clever way to share deeper insights with your audience. But many businesses face the daily challenge of also feeding the relentless appetite of social media. Creating engaging, bite-sized videos and posts from longer videos often feels like a separate, time-consuming job. Luckily, AI offers powerful ways to repurpose that ...Tue, 29 Apr 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/notebooklm-productivity-hacks/https://measureu.com/notebooklm-productivity-hacks/Sick of losing hours searching for that one nugget of information you saw, but can’t remember? I was too. Especially when trying to juggle my content, marketing, sales pages…. I was completely stuck in endless tabs, scattered ideas, and total chaos!  That changed the moment I came across Google NotebookLM. It completely revolutionized my workflow.  ...Thu, 24 Apr 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/gemini-gems-customized-reliable-ai-assistant/https://measureu.com/gemini-gems-customized-reliable-ai-assistant/How often does your AI assistant generate content that reflects your brand and truly resonates with your audience? For me, it was rare. Trying AI to draft my video scripts, copy, social media and blog posts drove me mad.  That changed when my business partner, Mercer, pointed out Gemini Gems. It’s a killer feature hiding ...Tue, 22 Apr 2025 11:49:22 GMTJeff Sauerhttps://measureu.com/ideal-customer-research-gemini/https://measureu.com/ideal-customer-research-gemini/If only there was a quick way to understand what your ideal customer truly wants, thinks, struggles with and even fears. Wouldn’t that make it easier for you to target your audience?  My business partner Mercer figured out how to get these insights fast with Gemini. He even took it two steps further.  But before ...Thu, 17 Apr 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/ping-pong-prompting-method/https://measureu.com/ping-pong-prompting-method/Are you tired of the frustrating loop of trial-and-error prompting? Does each new attempt feel like the AI just doesn’t get it? I’ve been there countless times, until my business partner, Mercer, showed me the power of the ping-pong prompting technique.  Ready to ditch the prompting frustration? Want better outputs and a more enjoyable way ...Tue, 15 Apr 2025 11:46:28 GMTJeff Sauerhttps://measureu.com/calculate-freelance-rate/https://measureu.com/calculate-freelance-rate/How much money have you lost because you never had time to properly set your ideal freelance rate? How many hours will you keep working just to pay yourself, but not your expenses? I get it. Figuring out freelance rates is tough. And that’s why I’ll guide you through a step-by-step process. To make it ...Thu, 10 Apr 2025 10:50:17 GMTJeff Sauerhttps://measureu.com/better-ai-results/https://measureu.com/better-ai-results/Tired of feeling like you’re wrestling with AI, constantly tweaking prompts but not getting the results you hoped for? That’s because you and I learned to approach AI with a micromanagement mindset, controlling every step of the way.  That changed when my business partner Mercer showed me how he interacts with AI. In this post, ...Thu, 03 Apr 2025 11:00:00 GMTJeff Sauerhttps://measureu.com/google-gemini-for-businesses/https://measureu.com/google-gemini-for-businesses/Did you know that according to the US Census Bureau, a measly 5.4% of US companies are using AI? That’s right, only a tiny fraction of businesses are tapping into the power of this game-changing technology.  But what if I told you there’s a secret weapon that could skyrocket your productivity and profitability? It’s called ...Fri, 28 Mar 2025 08:56:41 GMTJeff Sauerhttps://measureu.com/ai-backlink-hack/https://measureu.com/ai-backlink-hack/Does your site not get the backlinks it deserves? Then you can flip the script with a completely legit, game-changing AI backlink hack. Since I implemented it, I get on average one backlink per week from reputable sites where my audience hangs out.  And what’s even better? It only takes me 5 minutes per week ...Fri, 21 Mar 2025 10:19:43 GMTJeff Sauerhttps://measureu.com/notebooklm-for-business/https://measureu.com/notebooklm-for-business/Do you still think Google’s AI tool NotebookLM is only useful for podcasters? Think again! While using it to streamline podcast production with my business partner Mercer, we quickly discovered its potential extends far beyond creating audio content.  After extensively testing it, we implemented it in MeasureU’s business workflow. And I can assure you that ...Fri, 14 Mar 2025 18:00:50 GMTJeff Sauerhttps://measureu.com/measureu-launches/https://measureu.com/measureu-launches/DataDrivenU.com is now MeasureU! The Birth of MeasureU: A New Era in Marketing Education In a groundbreaking development for the digital marketing education space, we’re excited to announce the merger of two industry powerhouses – DataDrivenU.com and MeasurementMarketing.io – to form MeasureU. This strategic union, finalized in April 2024, represents a significant milestone in data-driven ...Mon, 04 Nov 2024 18:26:27 GMTJeff Sauerhttps://measureu.com/mastering-time/https://measureu.com/mastering-time/As analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more to do than there are hours in the day. Trust me, I’ve been there. But there’s a simple concept that can help you stay on top of things: the “Rock, Pebbles, and Sand” method. Let’s ...Mon, 16 Sep 2024 04:44:45 GMTJeff Sauerhttps://measureu.com/google-search-console-ga4/https://measureu.com/google-search-console-ga4/Understanding the interplay between Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for optimizing your website’s performance. By leveraging the data from both platforms, you can gain deeper insights into how keywords drive traffic and conversions. This article will walk you through the process of combining GSC and GA4 data, using Looker ...Wed, 11 Sep 2024 12:06:59 GMTJeff Sauerhttps://measureu.com/bigquery-and-looker-studio-cost-estimates/https://measureu.com/bigquery-and-looker-studio-cost-estimates/About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished teaching a course on GA4 alongside Jeff Sauer. LinkedIn | Website With the move to GA4 imminent, many will be looking to data storage options and specifically linking to BigQuery. We will look at some of ...Mon, 12 Aug 2024 08:00:00 GMTJeff Sauerhttps://measureu.com/cookies-compliance/https://measureu.com/cookies-compliance/About our expert JODI DANIELS Jodi is the Founder and CEO of Red Clover Advisors, a privacy consultancy that helps companies create privacy programs, build customer trust and achieve GDPR, CCPA, and US privacy law compliance. Jodi helps companies with the daily operations such as data mapping, individual rights, training, policies, etc. and also serves ...Mon, 29 Jul 2024 08:00:00 GMTJeff Sauerhttps://measureu.com/add-utm-parameters-to-facebook-ads/https://measureu.com/add-utm-parameters-to-facebook-ads/As a digital marketer, it’s crucial to track and measure the performance of your Facebook ads.  Why? Because you want to know how a person who clicked on a particular ad behaves when they land on your website. E.g, think about these two ads: You want to know how visitors from each of these two ...Fri, 26 Jul 2024 09:09:30 GMTJeff Sauerhttps://measureu.com/debugging-tools/https://measureu.com/debugging-tools/About our expert Fred Pike Fred is a DDU community expert from Digital Agency Northwoods and has recently finished teaching a course on GA4 alongside Jeff Sauer. LinkedIn | Website Debugging tools allow you to peek behind the curtain of a website. The tools we are going to look at not only allow you to ...Mon, 22 Jul 2024 08:00:00 GMTJeff Sauerhttps://measureu.com/improve-marketing-data-quality/https://measureu.com/improve-marketing-data-quality/About our expert ZAC RANDALL Zac Randall is the CEO at ListenLayer, who have been in business now for 13 years. They have had 348 clients over this time and, in the last 18 months, this has included 5 Fortune 500 clients and a total of $300M in media. LinkedIn | Website Everyone wants to ...Mon, 15 Jul 2024 08:00:00 GMTJeff Sauerhttps://measureu.com/google-ads-strategy/https://measureu.com/google-ads-strategy/About our expert shaun bond Shaun Bond is the owner of PPC Samurai, an automation platform for PPC marketing and has personally managed over $500,000 in Google Ad spend over a decade doing ad search, so there’s nobody better placed to talk about this subject. LinkedIn | Website A lot of business owners ask me ...Mon, 08 Jul 2024 00:28:30 GMTJeff Sauerhttps://measureu.com/google-ads-account-structures/https://measureu.com/google-ads-account-structures/One of the issues we see is that sometimes users don’t think about how Google uses the data that they put into it. There are two key reasons why you need to rethink your strategy: We are going to look at the three different types of search campaign structures and how they are used. Then ...Mon, 01 Jul 2024 09:24:28 GMTJeff Sauerhttps://measureu.com/google-ads-calculator-demo/https://measureu.com/google-ads-calculator-demo/The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of our most downloaded resources and biggest lead generators since we published it in 2015. Since then, it has been through some iterations and today we are going to look at the latest version we created for ...Fri, 21 Jun 2024 11:38:58 GMTJeff Sauerhttps://measureu.com/key-events-google-analytics-4/https://measureu.com/key-events-google-analytics-4/The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you look further than the panic and pain, this may be a welcome change for PPC specialists. Key takeaways What is a key event in Google Analytics 4? Key events in GA4 are actions that users ...Mon, 10 Jun 2024 22:53:25 GMTDavid Vanheehttps://measureu.com/ga4-reports-how-to-create-a-page-hostname-performance-report-in-google-analytics/https://measureu.com/ga4-reports-how-to-create-a-page-hostname-performance-report-in-google-analytics/The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk of inadvertently leaving or adding your live/production GA4 tracking script on your staging domain or a domain that you want to avoid being included in the data collection for that specific Google Analytics property. So, ...Thu, 02 May 2024 05:33:49 GMTJeff Sauerhttps://measureu.com/ga4-key-event-rates/https://measureu.com/ga4-key-event-rates/In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of one of the most popular marketing metrics of all times, conversion rate shocked and confused marketers, analysts and business owners. If you are one of them, read on and learn how you can use GA4 ...Mon, 15 Apr 2024 09:32:39 GMTDavid Vanheehttps://measureu.com/ga4-conversion-paths-report/https://measureu.com/ga4-conversion-paths-report/The Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated traffic that converted visitors into leads or customers? Let’s find out… Key takeaways What is the GA conversion paths report, anyway? The Google Analytics 4 Conversion Paths Report contains data about which touchpoints your ...Tue, 12 Mar 2024 11:23:11 GMTDavid Vanheehttps://measureu.com/ga4-conversions-report/https://measureu.com/ga4-conversions-report/The Conversions Report in Google Analytics 4 is both a treasure trove and a cesspool. It can reveal growth opportunities and obstacles. But to get to the conversion data that matters to your business, you need to understand how to use and customize the conversion report in GA4. So, let’s find the hidden gems…. Key ...Tue, 27 Feb 2024 04:46:13 GMTDavid Vanheehttps://measureu.com/conversions-google-analytics-4/https://measureu.com/conversions-google-analytics-4/Conversions in Google Analytics 4 are the most important events that drive your business forward. Yet, many organizations don’t track conversions, or do it wrong. And that can seriously slow their growth or cost tons of money. Let’s fix that. Now.  Key Takeaways What are conversions in Google Analytics 4, anyway? GA4 conversions are events ...Wed, 21 Feb 2024 11:12:59 GMTDavid Vanheehttps://measureu.com/how-to-back-up-universal-analytics-export/https://measureu.com/how-to-back-up-universal-analytics-export/If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your precious data forever. Luckily, you can export your data and reports directly in Google Analytics. It’s free, it’s easy. So, what’s the catch? Let’s find out.  Key Takeaways How to backup Universal Analytics in GA? That’s ...Thu, 15 Feb 2024 00:54:54 GMTDavid Vanheehttps://measureu.com/universal-analytics-backup-solutions/https://measureu.com/universal-analytics-backup-solutions/Disclosure: When you buy through some links in this article, we may earn a commission There are many ways to back up your historical Universal Analytics data, and little time to do it. Each method has pros and cons. That makes it hard to choose the best solution to save your business-critical Google Analytics data. ...Tue, 13 Feb 2024 11:45:15 GMTDavid Vanheehttps://measureu.com/testing-google-analytics/https://measureu.com/testing-google-analytics/Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA collects data about your conversions, events, and anything else that can help you make data-driven business decisions. Before you dive in, make sure you have checked that Google Analytics is installed on your site.  All good? ...Wed, 31 Jan 2024 14:28:03 GMTDavid Vanheehttps://measureu.com/google-analytics-4-search-terms/https://measureu.com/google-analytics-4-search-terms/Do you know what your visitors are searching for on your site or web shop? If not, free up some minutes to configure Google Analytics 4 to collect on-site search terms. In the reports, you will find useful insights about what your users really want to learn or buy from you. Excited? Let’s dive in… ...Sun, 21 Jan 2024 11:45:49 GMTDavid Vanheehttps://measureu.com/google-analytics-4-segments/https://measureu.com/google-analytics-4-segments/GA4 segments give deep insights into what happens on your site or webshop in seconds. So, if you are not using segmentation yet, it’s time to learn how to cut your tasty web data pie into pieces and look for the sweetest parts. Hungry for more? Read on… Key takeaways What are Google Analytics segments, ...Thu, 04 Jan 2024 11:16:21 GMTDavid Vanheehttps://measureu.com/demographics-report-google-analytics-4/https://measureu.com/demographics-report-google-analytics-4/The Google Analytics 4 demographics report is a goldmine for data-driven marketers. Out-of-the box, GA4 shows, for instance, from which country your site or visitors are coming from. If users give their consent, you can also access anonymous data about their age, gender and interests. So, what’s the catch? Let’s find out… Key Takeaways What ...Wed, 20 Dec 2023 12:01:21 GMTDavid Vanheehttps://measureu.com/how-to-track-without-cookies/https://measureu.com/how-to-track-without-cookies/Tracking users without cookies is the next big challenge for marketers in 2024. At first sight, the solution may seem easy. Replace your analytics and MarTech tools with cookieless alternatives. But is this really the best possible strategy? Let’s find out… Key Takeaways The 3 main advantages of cookieless tracking Fact. Third-party tracking cookies will ...Mon, 11 Dec 2023 10:28:47 GMTDavid Vanheehttps://measureu.com/retargeting-without-cookies/https://measureu.com/retargeting-without-cookies/Retargeting without cookies is the next big challenge for marketers. Google will kill them off in the course of 2024, and that will change the digital marketing landscape forever. And to be honest, also for the better. So, how do you prepare your business for a cookieless world? Let’s find out… Key Takeaways What is ...Fri, 01 Dec 2023 09:13:11 GMTDavid Vanheehttps://measureu.com/behavioral-targeting-online-privacy/https://measureu.com/behavioral-targeting-online-privacy/In the ever-changing landscape of digital life today, marketing research is showing that personalization and behavioral targeting are increasingly emerging as some of the most significant factors in business success.  In a fast-paced culture of convenience such as ours, we no longer just love it when our digital experiences are tailored to our particular interests ...Mon, 27 Nov 2023 11:40:32 GMTJonathan Rileyhttps://measureu.com/path-exploration-report-ga4/https://measureu.com/path-exploration-report-ga4/The path exploration report in GA4 reveals how people move around on your site or web shop. It can also show you the sequence of actions your users take. More than often, that trip looks totally different from what you had in mind. Yet, being blind to the real user journey won’t prevent people jumping ...Tue, 31 Oct 2023 11:13:37 GMTDavid Vanheehttps://measureu.com/how-to-track-email-campaigns-traffic-google-analytics-4/https://measureu.com/how-to-track-email-campaigns-traffic-google-analytics-4/If you are not tracking your email campaigns in Google Analytics 4, you are missing out. Right now, the digital landscape is under attack. Privacy regulations, changes in search, the rise of AI. It’s getting harder to get traffic to your site and an extra traffic source, like email, may save the day.  Besides, “The ...Fri, 06 Oct 2023 17:57:11 GMTDavid Vanheehttps://measureu.com/how-to-delete-ga4-account-property-data-stream/https://measureu.com/how-to-delete-ga4-account-property-data-stream/Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even though it’s a big (and scary!) step, sometimes it is necessary to make a major deletion in Google Analytics 4. Don’t worry though, I will be your personal Marie Kondo, helping you clean your GA account. ...Tue, 04 Jul 2023 16:03:21 GMTDavid Vanheehttps://measureu.com/exit-pages-google-analytics-4/https://measureu.com/exit-pages-google-analytics-4/On which page or screen do visitors leave your website? You can find the answer in the exit report in Google Analytics 4. The only problem is that this doesn’t exist. Luckily, you can create it in less than 3 minutes. Highlights What are exits in Google Analytics 4? Exits in GA4 is a metric ...Fri, 30 Jun 2023 16:31:12 GMTDavid Vanheehttps://measureu.com/google-analytics-hierarchy-4/https://measureu.com/google-analytics-hierarchy-4/If you’ve landed here, you’re probably just getting started on your Google Analytics 4 journey. So welcome to the team! To get your footing, you’ll need to familiarize yourself with three terms: accounts, properties and data streams. You see, GA4 has a very clear hierarchy made up of these three parts. You’ll want to make ...Fri, 30 Jun 2023 16:01:31 GMTDavid Vanheehttps://measureu.com/how-to-set-up-email-alerts-in-google-analytics-4/https://measureu.com/how-to-set-up-email-alerts-in-google-analytics-4/Ever wonder if GA4 can tell you if your sales aren’t hitting their targets? How about sending you an email when you have a certain user segment under-performing? In this workshop you’ll see exactly how to do exactly that! Academy for Marketers has everything you need for profitable measurement, including how to properly set up ...Thu, 01 Jun 2023 17:25:15 GMTJeff Sauerhttps://measureu.com/google-analytics-4-the-new-approach-to-measuring-your-marketing/https://measureu.com/google-analytics-4-the-new-approach-to-measuring-your-marketing/Universal Analytics is going away. That’s not secret anymore. What is talked about a lot less is why is it going away. And why is Google Analytics 4 is such an important tool to take action on right now. Earlier this year, our very own Mercer presented at Social Media Marketing World to help answer ...Sun, 28 May 2023 18:42:04 GMTJeff Sauerhttps://measureu.com/google-analytics-4-bloggers/https://measureu.com/google-analytics-4-bloggers/Blogging and sharing your passion with the world is fun. And that is a problem because you are not the only blogger in the world. If you want to stand out from the digital crowd, you need to understand where your traffic is coming from and what your visitors are doing. In this article, you ...Wed, 24 May 2023 11:37:13 GMTDavid Vanheehttps://measureu.com/track-mailto-email-links-google-analytics-4/https://measureu.com/track-mailto-email-links-google-analytics-4/How many times do people click on an email address on your website? Alas, Google Analytics 4 doesn’t track this automatically. But with the help of Google Tag Manager, you can better understand how your audience prefers to get in touch with you.  Key Takeaways How do you even hyperlink an email address? Hyperlinks with ...Tue, 16 May 2023 12:58:09 GMTDavid Vanheehttps://measureu.com/the-superstorm-of-marketing-challenges/https://measureu.com/the-superstorm-of-marketing-challenges/Mercer recently hopped on to the Perpetual Traffic podcast to discuss some big time challenges marketers are facing (with more to come). He talks about about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing ...Sun, 07 May 2023 13:14:20 GMTJeff Sauerhttps://measureu.com/how-to-set-up-ga4-ecommerce-for-a-shopify-store/https://measureu.com/how-to-set-up-ga4-ecommerce-for-a-shopify-store/If you want to learn how to use GA4 for Shopify, you’ve come to the right place. But before we get into that, we should review a few typical Shopify store questions.Fri, 05 May 2023 14:19:00 GMTJeff Sauerhttps://measureu.com/landing-page-report-google-analytics-4/https://measureu.com/landing-page-report-google-analytics-4/Do you blindly rely on the default landing page report of Google Analytics 4? Then it’s time to take action. More than 50% of the valuable data can be hidden. To reveal the hidden gems, you need to create a landing page exploration report and replace the default Landing Page dimension with another one.  TLDR; ...Fri, 05 May 2023 13:53:46 GMTDavid Vanheehttps://measureu.com/how-to-use-utms-in-google-analytics-4/https://measureu.com/how-to-use-utms-in-google-analytics-4/One of the first measurement questions you’ll ask yourself is, “Where are my users coming from?” Don’t worry! Google Analytics 4 is made to answer this! But only if you’re using UTM parameters (and using them correctly). What does that look like? Watch “The A.B.C.s of Using UTMs in Google Analytics (GA4)” to discover how ...Mon, 01 May 2023 17:49:12 GMTJeff Sauerhttps://measureu.com/how-to-switch-to-google-analytics-4-perpetual-traffic-podcast/https://measureu.com/how-to-switch-to-google-analytics-4-perpetual-traffic-podcast/Measurementmarketing.io’s very own Mercer joins Ralph and Kasim on the Perpetual Traffic podcast to discuss the significance of measurement in digital marketing. This episode covers the importance of setting up reports that provide insights into what’s working and what’s not, as well as the Storylytics™️ Framework. This framework allows marketers to define engagement and tell ...Sun, 30 Apr 2023 17:55:44 GMTJeff Sauerhttps://measureu.com/custom-reports-google-analytics-4/https://measureu.com/custom-reports-google-analytics-4/Google Analytics 4 is filled with reports and data you will never look at. On the other hand, there are for sure metrics that are missing. Custom reports in GA4 can solve those two annoyances and make web analytics 100% useful to your business. Let’s learn how to cut out the clutter and focus on ...Wed, 26 Apr 2023 19:11:59 GMTDavid Vanheehttps://measureu.com/track-qr-codes-google-analytics-4/https://measureu.com/track-qr-codes-google-analytics-4/Most paid QR code generator platforms have built-in statistics. Yet, they don’t give insights about what visitors do on your site. You can fill in the blind data spot by tracking QR code campaigns in Google Analytics 4. Besides telling you how, I will also share powerful tricks to get the most out of your ...Wed, 19 Apr 2023 11:53:47 GMTDavid Vanheehttps://measureu.com/unlocking-the-secrets-to-measuring-podcast-success/https://measureu.com/unlocking-the-secrets-to-measuring-podcast-success/Recently, our own Mercer was a guest, Sheryl Plouffe’s podcast, Cash In On Camera to discuss The Art of Measurement: Unlocking the Secrets to Measuring Podcast Success Do you want to better understand your podcast metrics? In this episode of Cash In On Camera, Mercer shares his insights and expertise on measuring the success of ...Sun, 16 Apr 2023 21:44:11 GMTJeff Sauerhttps://measureu.com/find-404-errors-google-analytics-4/https://measureu.com/find-404-errors-google-analytics-4/In Google Analytics 4, you can easily find data about 404 pages. If you want an in-depth analysis of the most famous error on the Internet, you have to create an exploration report. Yet, not all 404 errors deserve your attention because not everything that’s not found is actually lost… Key takeaways What is a ...Fri, 14 Apr 2023 10:25:46 GMTDavid Vanheehttps://measureu.com/enhanced-measurement-google-analytics-4/https://measureu.com/enhanced-measurement-google-analytics-4/Enhanced measurement is the easiest way to enrich your GA4 reports with data about 7 different user activities on your website. More insights without writing a single line of code. Does that sound too good to be true? Let’s find out… Key takeaways What is enhanced measurement in GA4? Enhanced measurement in GA4 gives you ...Thu, 06 Apr 2023 09:18:00 GMTDavid Vanheehttps://measureu.com/custom-channel-grouping-ga4/https://measureu.com/custom-channel-grouping-ga4/The predefined Google Analytics 4 channel group gives you a granular view of the channels that drive traffic to your site, web shop or app. Handy, but not if you aim for growth. To truly understand and optimize the impact of your off-site campaigns on your traffic, you’d better start with custom channel grouping. Little ...Wed, 29 Mar 2023 11:46:56 GMTDavid Vanheehttps://measureu.com/screen-resolution-browser-size-in-google-analytics-4/https://measureu.com/screen-resolution-browser-size-in-google-analytics-4/Size matters. This is also true for the dimensions of your visitors’ screens. Sometimes the design will break and lead to a bad user experience and lost revenue. The Google Analytics 4 browser size and screen resolution report can help you detect problematic screen sizes. One of them exists, you have to create the other ...Wed, 22 Mar 2023 13:38:42 GMTDavid Vanheehttps://measureu.com/using-gtm-to-set-up-ga4/https://measureu.com/using-gtm-to-set-up-ga4/If you haven’t been able to get your GA4 account up and running yet that’s okay. This short video is going to show you a really simple way to set up GA4 properly, using Google Tag Manager. If you’ve thrown your hands in the air because you simply have no idea exactly what you should ...Fri, 17 Mar 2023 12:29:50 GMTJeff Sauerhttps://measureu.com/google-tag-manager-vs-google-analytics/https://measureu.com/google-tag-manager-vs-google-analytics/Google Tag Manager or Google Analytics? You’re not the only earthling wondering which tool you need to achieve what exactly. In this article, you find all the answers to everything you always wanted to know about GTM vs GA, but were afraid to ask. Key takeaways Google Analytics at a glance Google Analytics is the ...Wed, 15 Mar 2023 14:33:55 GMTDavid Vanheehttps://measureu.com/filter-internal-traffic-google-analytics-4/https://measureu.com/filter-internal-traffic-google-analytics-4/Data in Google Analytics 4 from visits of your employees or colleagues can lead to crappy conclusions and disastrous decisions. Luckily, you can filter internal traffic with two steps. Well, actually 23, but that sounds less exciting. On the other hand, it is bloody risky for at least 7 reasons. Still here? Let’s dive in… ...Thu, 09 Mar 2023 15:22:22 GMTDavid Vanheehttps://measureu.com/how-to-learn-google-analytics-4-beginner-to-expert/https://measureu.com/how-to-learn-google-analytics-4-beginner-to-expert/Learning Google Analytics is a smart investment for your career or business. But how do you go from zero to data superhero? This list of resources will help you compose your ideal learning path, regardless of whether you are a GA4 beginner, intermediate or expert user. Table of contents What is your current GA4 level?  ...Thu, 02 Mar 2023 12:25:34 GMTDavid Vanheehttps://measureu.com/turn-basic-data-into-insight-and-outcomes/https://measureu.com/turn-basic-data-into-insight-and-outcomes/Do you ever wonder how to effectively turn all that data into something that has a positive impact on your marketing? MeasurementMarketing.io’s own Chris Mercer appeared on the E-Commerce Secrets To Scale, a marketing and entrepreneurship podcast. The podcast revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling ...Sun, 26 Feb 2023 18:09:31 GMTJeff Sauerhttps://measureu.com/using-the-a-c-e-method-to-measure-your-marketing-results/https://measureu.com/using-the-a-c-e-method-to-measure-your-marketing-results/Google Analytics 4 is one of the best tools to help you grow your online business and make it a success. GA4 has plenty of handy features for tracking traffic to your website.Sat, 25 Feb 2023 16:17:19 GMTJeff Sauerhttps://measureu.com/using-5-google-analytics-4-reports-to-improve-your-marketing/https://measureu.com/using-5-google-analytics-4-reports-to-improve-your-marketing/Google Analytics 4 has many tools we’ve looked at before that can make marketing your online business a breeze.Sat, 25 Feb 2023 14:14:09 GMTJeff Sauerhttps://measureu.com/access-google-analytics-without-gmail/https://measureu.com/access-google-analytics-without-gmail/You can access Google Analytics with any email address, provided it is linked to a Google Account. That doesn’t need to be a Gmail account. You, or your clients, can also use a Google professional email. Or another one. Let’s untangle this chaos so you can (finally) unlock the power of web analytics. Key takeaways ...Thu, 23 Feb 2023 22:53:41 GMTDavid Vanheehttps://measureu.com/will-google-configure-your-ga4-account-for-you/https://measureu.com/will-google-configure-your-ga4-account-for-you/Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working. Now an email going around from Google telling you that Google is going to configure your GA4 account FOR you if you haven’t done so by March, has people really worried! So what’s really going on? What ...Tue, 21 Feb 2023 18:21:09 GMTJeff Sauerhttps://measureu.com/how-to-set-up-google-analytics-4-in-10-minutes/https://measureu.com/how-to-set-up-google-analytics-4-in-10-minutes/Have you made the switch to Google Analytics 4 yet? If not, you may have recently received an email from Google informing you that if you don’t switch to GA4 soon, Google will do it for you… whether you like it or not. You may have even seen this email from Google. Are you prepared ...Mon, 20 Feb 2023 15:18:55 GMTJeff Sauerhttps://measureu.com/google-analytics-4-real-time-report-not-working/https://measureu.com/google-analytics-4-real-time-report-not-working/If you don’t see real-time data in Google Analytics 4, something is obviously not right. We listed the 5 most common causes (and solutions) to get your RT data back in… almost no time. Key takeaways Before you troubleshoot: UA real-time data is unreliable If real-time data is important for your daily job or organization, ...Tue, 14 Feb 2023 11:01:16 GMTDavid Vanheehttps://measureu.com/google-analytics-location-data-accuracy/https://measureu.com/google-analytics-location-data-accuracy/Google Analytics location data is important to analyze the performance of your organic and paid campaigns. As for all data-driven decisions, you need to understand first how reliable this information is. Join me on the quest to find out if GA knows where Waldo is? How is location determined in Google Analytics? Google Analytics determines ...Thu, 09 Feb 2023 12:05:38 GMTDavid Vanheehttps://measureu.com/google-analytics-4-real-time-report/https://measureu.com/google-analytics-4-real-time-report/The Realtime report contains the most intuitive section of GA4. Although the real-time data is limited, the report can be valuable for developers and agile marketers. It is also an easy argument to convince your boss or clients to switch to the newest Google Analytics version. Is Google Analytics 4 real time? GA4 is not ...Tue, 31 Jan 2023 11:59:41 GMTDavid Vanheehttps://measureu.com/why-google-is-ending-universal-analytics/https://measureu.com/why-google-is-ending-universal-analytics/The announcement of Google to sunset Universal Analytics in 2023 caused an earthquake in the digital marketing landscape. Emotions are not a good basis for an objective opinion, so let’s find out if the changes in the most popular web analytics tool will do your organization or business any good. The official reasons Universal Analytics ...Wed, 25 Jan 2023 15:13:47 GMTDavid Vanheehttps://measureu.com/understanding-organic-search-traffic-google-analytics-4/https://measureu.com/understanding-organic-search-traffic-google-analytics-4/Do you know how many people visited your website after doing a search? GA4 makes it easy to find all your answers about so-called organic search traffic. In this practical guide, you can find all questions and answers that will save you time with your SEO and content marketing analysis. If you’d rather watch than ...Wed, 18 Jan 2023 16:08:33 GMTDavid Vanheehttps://measureu.com/how-to-fix-google-analytics-4-not-working/https://measureu.com/how-to-fix-google-analytics-4-not-working/As other software, Google Analytics 4 is prone to errors. You can categorize these as 3 main issues. For all of them, the most sustainable solution is a complete mind shift and one superpower skill… Before tackling Google Analytics errors, read this The moment you encounter a problem in GA, you want a solution. In ...Thu, 12 Jan 2023 07:00:01 GMTDavid Vanheehttps://measureu.com/google-analytics-4-setup-checklist/https://measureu.com/google-analytics-4-setup-checklist/Setting up Google Analytics 4 with our checklist prevents you from missing vital steps and data later down the road. Even if you have already set up GA4, you can still profit from it while doing an audit as a beginner, intermediate or power user… Is a GA4 checklist useful for you, anyway? The purpose ...Thu, 15 Dec 2022 10:51:30 GMTDavid Vanheehttps://measureu.com/how-to-practice-google-analytics-without-website/https://measureu.com/how-to-practice-google-analytics-without-website/From a technical point of view, there is only 1 way to practice Google Analytics without a website or app. Unfortunately, this approach will only get you this far. Luckily, you have 4 other options to develop your GA skills without owning a website… Important: to practice Google Analytics, you need an account To work ...Thu, 08 Dec 2022 07:00:09 GMTDavid Vanheehttps://measureu.com/the-most-current-truth/https://measureu.com/the-most-current-truth/Will Google Configure Your GA4 Account For You? Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working. Now an email going around from Google telling you that Google is going to configure your GA4 account FOR you if you haven’t done so by March, has people ...Fri, 02 Dec 2022 10:41:32 GMTJeff Sauerhttps://measureu.com/how-check-if-website-has-google-analytics/https://measureu.com/how-check-if-website-has-google-analytics/There are many ways to check if a site has Google Analytics installed. Depending on the reason you want to find out if GA is implemented or not, you need to pick a method that will save you time. The first method is the quickest… Highlights 6 ways to check if a website uses Google ...Thu, 01 Dec 2022 16:00:38 GMTDavid Vanheehttps://measureu.com/custom-events-google-analytics-4/https://measureu.com/custom-events-google-analytics-4/Custom events in Google Analytics are a powerful way to track what is important for your business. In reality, you can use 1 of the 3 other types of GA4 events. Sounds confusing? Read on because in this article, I will explain when and how to integrate custom events in your measurement strategy. Key takeaways ...Thu, 24 Nov 2022 07:00:38 GMTDavid Vanheehttps://measureu.com/how-often-does-google-analytics-update/https://measureu.com/how-often-does-google-analytics-update/The 24-48 hour delay for data to show up in Google Analytics is due to the time to process the collected data. However, there are also some workarounds to access your data faster… How often is Universal Analytics data updated? It takes 24-48 hours for UA to process your data. This means that your reports ...Thu, 10 Nov 2022 07:00:40 GMTDavid Vanheehttps://measureu.com/is-google-analytics-hard-to-learn/https://measureu.com/is-google-analytics-hard-to-learn/Learning Google Analytics is difficult. Although it’s the most popular web analytics tool, many users lack the knowledge to get to the bottom of their data. The new version is even harder to master. Ironically, that makes it even more interesting to start your GA study journey today… Key takeaways Everybody who is active or ...Thu, 03 Nov 2022 07:00:17 GMTDavid Vanheehttps://measureu.com/attribution-google-analytics-4/https://measureu.com/attribution-google-analytics-4/ATTRIBUTION MODEL How do you want to attribute conversions in your account? You can finally set an account-wide attribution model in GA4! Which channels, ads, clicks etc. lead visitors who convert to your website? The answer depends on the attribution model. In GA4, you can choose between 6 different options. Understanding the differences is important ...Thu, 27 Oct 2022 07:00:08 GMTDavid Vanheehttps://measureu.com/google-analytics-4-annotations/https://measureu.com/google-analytics-4-annotations/Annotations are missing in Google Analytics 4. Although this may change, your only option now is to use a 3rd party solution to put your data in a broader context… Key takeaways Watch The Video: Would you rather watch than read? Learn what to do about missing annotations on our YouTube channel: What are Google ...Thu, 06 Oct 2022 07:00:06 GMTDavid Vanheehttps://measureu.com/best-practices-google-analytics-4/https://measureu.com/best-practices-google-analytics-4/We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about starting with GA4 and smoothly migrating from Universal analytics. If you want to take a shortcut, these insights will for sure come in handy… [lwptoc min=”3″ numeration=”none” title=”” itemsFontSize=”80%”] [thrive_2step id=’21590′][/thrive_2step] Golden tip before even starting ...Fri, 30 Sep 2022 11:11:18 GMTDavid Vanheehttps://measureu.com/google-analytics-4-certification/https://measureu.com/google-analytics-4-certification/Google created an exam to get officially certified for Google Analytics 4. Although that’s good news, it also raises the question about the value of the certificate. Especially since organizations had to learn the hard way that not all UA certified “experts” are equally competent… Is the GA4 certificate worth anything? (video) Jeff Sauer has ...Thu, 22 Sep 2022 07:00:44 GMTDavid Vanheehttps://measureu.com/track-file-downloads-google-analytics-4/https://measureu.com/track-file-downloads-google-analytics-4/Tracking downloads of files on your website is much easier in Google Analytics 4 than it was in Universal Analytics. And although files are important building blocks of your site and marketing, it’s not so obvious to find the data in GA4. But that will change when you read further on… Key takeaways What is ...Thu, 15 Sep 2022 07:00:14 GMTDavid Vanheehttps://measureu.com/downgrade-from-google-analytics-4-to-universal-analytics/https://measureu.com/downgrade-from-google-analytics-4-to-universal-analytics/Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run… Key takeaways How to downgrade Google Analytics 4 to Universal Analytics? If you want to ...Thu, 08 Sep 2022 08:16:59 GMTDavid Vanheehttps://measureu.com/google-analytics-4-site-speed/https://measureu.com/google-analytics-4-site-speed/Google Analytics 4 doesn’t have site speed reports, unlike Universal Analytics. Since speed is a ranking signal in Google, the missing data feels like a step backwards. Every millisecond counts, so let’s hurry and find out how to get your speed metrics back… Quick reminder why site speed metrics matter When a web page is ...Thu, 01 Sep 2022 07:00:15 GMTDavid Vanheehttps://measureu.com/google-analytics-4-migration/https://measureu.com/google-analytics-4-migration/Switching from Universal Analytics to Google Analytics 4 is tough. The data-model and interface of the new Google Analytics version have changed drastically. Our 10 step plan guides your organization towards a smooth migration and a futureproof data-driven success story. If you have already migrated from UA to GA4, you can use our plan as ...Thu, 25 Aug 2022 07:00:05 GMTDavid Vanheehttps://measureu.com/ga4-advertising-space/https://measureu.com/ga4-advertising-space/The advertising workspace takes a prominent space in the Google Analytics 4 menu. That’s not a coincidence. GA4 is free, but built with the money you pour into Google Ads. Of course, you want to know how your paid campaigns are performing. So let’s dive in… These topics show you how to turn your spent ...Thu, 18 Aug 2022 07:00:57 GMTDavid Vanheehttps://measureu.com/referral-traffic-google-analytics-4/https://measureu.com/referral-traffic-google-analytics-4/Which websites generate traffic to yours? The Google Analytics 4 referral traffic report has the answer. Follow this guide to learn where you can find them, exclude sources and (partially) fix the annoying problem of not seeing the full referral path in GA4. Finally, you will also learn how to use referral traffic data to ...Thu, 11 Aug 2022 06:00:12 GMTDavid Vanheehttps://measureu.com/add-google-analytics-4-squarespace/https://measureu.com/add-google-analytics-4-squarespace/Although Squarespace has its own analytics tool, it is an excellent idea to use Google Analytics 4 as a replacement, or in tandem. GA4 is free, easy to activate on Squarespace and the value you will get from it is enormous. Ready to enter the pro league of web analytics? What is Squarespace Analytics? Squarespace ...Thu, 04 Aug 2022 08:43:57 GMTDavid Vanheehttps://measureu.com/custom-alerts-google-analytics-4/https://measureu.com/custom-alerts-google-analytics-4/In Google Analytics 4, Custom Alerts are called Custom Insights. The new name is much more than a cosmetic microcopy upgrade. This guide explains how you can create custom alerts in GA4 and integrate them effectively in your website optimization workflow. What are custom alerts in Google Analytics? When something unexpected happens on your site, ...Thu, 28 Jul 2022 05:00:16 GMTDavid Vanheehttps://measureu.com/how-to-track-clicks-in-google-analytics-4/https://measureu.com/how-to-track-clicks-in-google-analytics-4/Clicks on buttons and links drive your website visitors closer to the destination you have in mind. However, if you want to know for sure if users “click” with your brand, you need to know where they click on your site. Luckily, GA4 has made basic click tracking quite easy… On which link will you ...Thu, 21 Jul 2022 10:09:30 GMTDavid Vanheehttps://measureu.com/content-grouping-google-analytics-4/https://measureu.com/content-grouping-google-analytics-4/Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters on your site or web shop. If you’re a fan of the marketing adage Content is King, this guide can be the best thing you will read today… As a warm-up, let’s group the topics of ...Thu, 07 Jul 2022 07:00:53 GMTDavid Vanheehttps://measureu.com/data-sampling-in-google-analytics-4/https://measureu.com/data-sampling-in-google-analytics-4/Did you know that data sampling in Google Analytics 4 is far less common than in Universal Analytics? Sampling still happens, but GA4 offers sites, web shops and apps with a lot of visitors more reliable reports. Data-driven decisions and less risky. That sounds promising… This article will help you get a better view on ...Thu, 30 Jun 2022 09:00:32 GMTDavid Vanheehttps://measureu.com/predictive-metrics-google-analytics-4/https://measureu.com/predictive-metrics-google-analytics-4/The introduction of predictive metrics in Google Analytics 4 is a huge game changer for digital marketers. Instead of reports about past behavior of website visitors, Google’s Artificial Intelligence can now give you a glimpse of the future and a clear hint on where to put your marketing focus in the next week(s). Here is ...Thu, 23 Jun 2022 07:00:34 GMTDavid Vanheehttps://measureu.com/best-google-analytics-alternatives/https://measureu.com/best-google-analytics-alternatives/Note: This post is currently in progress and will be updated weekly as we continue to review all possible Google Analytics alternatives. You’re welcome to check back to this post or follow our YouTube channel for the latest reviews of GA alternatives.  Since Google Analytics Universal will stop working, you need an alternative. The Data ...Mon, 20 Jun 2022 14:55:20 GMTDavid Vanheehttps://measureu.com/segment-overlap-report-google-analytics-4/https://measureu.com/segment-overlap-report-google-analytics-4/With the segment overlap report in Google Analytics 4, you can quickly visualize user groups as a Venn diagram. What is even more exciting is that you can use overlaps to create new segments in your GA property. This can be useful to improve your site, customer journey and marketing campaigns on a data driven ...Thu, 16 Jun 2022 11:28:25 GMTDavid Vanheehttps://measureu.com/predictive-audiences-google-analytics-4/https://measureu.com/predictive-audiences-google-analytics-4/Predictive audiences are an exciting new feature of Google Analytics 4. The automatically composed audience segments give you a shortcut to cheaper paid campaigns and a higher ROI (Return on Investment). That’s a double win. Let’s look if and how you can profit from this. Get started with GA4 predictive audiences in no time with ...Thu, 09 Jun 2022 01:00:08 GMTDavid Vanheehttps://measureu.com/selling-ga4-migrations/https://measureu.com/selling-ga4-migrations/GA4 is a once in a decade opportunity for data service providers. You can make money by selling GA migration services to your customers. It even gets better. You don’t have to figure everything out yourself. We did it for you… Follow the path to money data, as outlined in the table of contents. Or ...Thu, 02 Jun 2022 09:00:49 GMTDavid Vanheehttps://measureu.com/how-to-sell-google-analytics-4/https://measureu.com/how-to-sell-google-analytics-4/Google Analytics 4 is rather new. As with any other change in technology, it is subject to resistance and objections. You probably have heard or even experienced them. Jeff, founder of Data Driven U, examined 10. You can steal his arguments to reassure your organization, or clients, that GA4 is not as bad as it ...Mon, 23 May 2022 15:23:44 GMTDavid Vanheehttps://measureu.com/how-to-connect-google-search-console-with-google-analytics-4/https://measureu.com/how-to-connect-google-search-console-with-google-analytics-4/SEARCH CONSOLE LINKING View your search data inside GA4 Connecting Google Search Console to Google Analytics 4 is easy. It’s also a smart move from a data collection point of view. The 2 search console reports in GA give you valuable insights on the performance of your website in Google. Ready to roll up your ...Fri, 20 May 2022 16:55:55 GMTDavid Vanheehttps://measureu.com/google-search-console-vs-google-analytics-4/https://measureu.com/google-search-console-vs-google-analytics-4/Google Search Console and Google Analytics 4 are both free tools that measure the performance of your website. GSC shows you how your website is doing in Google. GA4, on the other hand, contains data about how visitors behave on your website. Similarities and differences. Let the apple orange comparison begin… This article will give ...Tue, 17 May 2022 15:14:14 GMTDavid Vanheehttps://measureu.com/scroll-depth-tracking-google-analytics-4/https://measureu.com/scroll-depth-tracking-google-analytics-4/Scroll depth in Google Analytics 4 shows you how far your visitors scrolled on a web page. It’s rather easy to set up scroll depth tracking, with or without Google Tag Manager. Once the data flows in, you can turn it into actionable plans to improve the user experience on your site and make your ...Wed, 04 May 2022 13:13:59 GMTDavid Vanheehttps://measureu.com/first-party-vs-third-party-cookies-explained/https://measureu.com/first-party-vs-third-party-cookies-explained/No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from popular headlines in the press. But every story has two sides, and so do cookies. One side tastes sweet, the other bitter. Let’s take a bite and see if we can debunk the most persistent cookie ...Thu, 21 Apr 2022 12:55:58 GMTDavid Vanheehttps://measureu.com/user-lifetime-report-google-analytics-4/https://measureu.com/user-lifetime-report-google-analytics-4/The user lifetime report in Google Analytics 4 offers exciting new possibilities to learn more about how visitors have been behaving and will behave on your website or app since they first arrived. Let’s unlock your past and future in this new exploration… In this article, you will learn how to set up and interpret ...Thu, 14 Apr 2022 12:20:55 GMTDavid Vanheehttps://measureu.com/write-for-ddu-2022/https://measureu.com/write-for-ddu-2022/Content is everything. Some people will even tell you that it’s the most important thing you can produce for your business. But if you spend more than a few minutes online, you’ll quickly realize that not all content is equal. For example, a 40-year-old man practicing the latest dance on Tik-Tok, a detailed guide to ...Mon, 24 Jan 2022 12:08:41 GMTJeff Sauerhttps://measureu.com/where-to-place-google-analytics-tracking-code/https://measureu.com/where-to-place-google-analytics-tracking-code/You need to add tracking code to your site for Google Analytics 4 to work. Google gives simple instructions on where to add it. But as in the past, this confuses even experts… Where to place the GA4 tracking code? You need to place the tracking code for Google Analytics 4 right after the HTML ...Tue, 04 Jan 2022 07:00:10 GMTDavid Vanheehttps://measureu.com/the-data-driven-marketer-formula/https://measureu.com/the-data-driven-marketer-formula/Previously, I shared my 7-Step Advertiser Formula to help those of you who want to become great digital advertisers. Today, I thought it would be fun to look at the other side of the same coin and share the steps to success for those who focus on the data behind marketing campaigns… … AKA the Marketing ...Fri, 05 Nov 2021 09:07:32 GMTJeff Sauerhttps://measureu.com/the-7-step-advertising-formula/https://measureu.com/the-7-step-advertising-formula/One of our DDU Experts, Ryan Thwaites, helped me put together a Masterclass on Google Ads Editor… (And by “helped,” I mean Ryan revealed his power Ads Editor tricks, and I watched.) Like so many great advertisers, Ryan got his start running campaigns for his own brick-and-mortar business. And, eventually, that turned into him going ...Fri, 29 Oct 2021 09:08:14 GMTJeff Sauerhttps://measureu.com/calculated-metric-google-analytics/https://measureu.com/calculated-metric-google-analytics/[thrive_leads id=’21566′] Using Google Analytics straight out of the box gives you a lot of options, but it can be a little restrictive. While the platform sets you up for success, there is much you’ll need to configure to collect the type of data you need for meaningful analysis. This is where calculated metrics come ...Thu, 21 Oct 2021 01:00:10 GMTColleen Burtonhttps://measureu.com/active-users-google-analytics-4/https://measureu.com/active-users-google-analytics-4/Understanding your user behavior is a cornerstone of data analysis in Google Analytics. But, there are a lot of different terms to wrap your head around before you can drill into your data. One such term is “active users,” and that’s what we’ll focus on today. So, what are active users in Google Analytics 4? ...Thu, 14 Oct 2021 10:30:14 GMTColleen Burtonhttps://measureu.com/black-friday-digital-marketing-strategy/https://measureu.com/black-friday-digital-marketing-strategy/This is an excerpt of a masterclass presented by Duane Brown, Founder & Head of Strategy at Take Some Risk Inc.. Connect with Duane on Twitter. As we enter the final quarter of the year and approach the holiday season, we are doing so under conditions that are unprecedented and which could present a challenge ...Thu, 14 Oct 2021 00:08:33 GMTJeff Sauerhttps://measureu.com/ga4-recommended-events/https://measureu.com/ga4-recommended-events/Google Analytics 4 is a whole new beast, and one of the big changes between this version and previous versions is that you now have an event-based data model. You have much more flexibility with your events in this new version of Analytics, and there are four different types you can use, including recommended events. ...Thu, 07 Oct 2021 09:00:56 GMTColleen Burtonhttps://measureu.com/google-analytics-goal-not-working/https://measureu.com/google-analytics-goal-not-working/[thrive_leads id=’21566′] Note: If you’re looking for more information on issues within Google Analytics 4, check out our post on reasons why GA4 could be misbehaving.  Goals are the bread and butter of Google Analytics. Using goals, you can mark what’s essential in your reports and track the most important interactions and behaviors on your ...Fri, 01 Oct 2021 13:58:06 GMTColleen Burtonhttps://measureu.com/how-to-delete-account-property-view-data-stream-ga/https://measureu.com/how-to-delete-account-property-view-data-stream-ga/[thrive_leads id=’21566′] Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even though it’s a big (and scary!) step, sometimes it is necessary to make a major deletion in Google Analytics. But, how do you delete accounts, properties, views, and data streams in Google Analytics? You ...Fri, 24 Sep 2021 14:10:42 GMTColleen Burtonhttps://measureu.com/ga4-measurement-id/https://measureu.com/ga4-measurement-id/Setting up your new Google Analytics 4 property requires quite a few steps. From creating your property to enabling data collection, there are a lot of details you need to address before you can get started with your analysis…including collecting your measurement ID. But, what is your measurement ID in a GA4? You can find ...Thu, 16 Sep 2021 15:16:33 GMTColleen Burtonhttps://measureu.com/whats-missing-in-ga4/https://measureu.com/whats-missing-in-ga4/Google Analytics 4 has impressed and fascinated our team at Data Driven. The changes that came along with GA4 have meant a lot of improvements, and there are more rolling out all the time. But just because we love Google Analytics 4, doesn’t mean the platform is flawless…far from it. There are some significant shortcomings ...Thu, 09 Sep 2021 09:05:12 GMTColleen Burtonhttps://measureu.com/how-to-use-google-ads-editor/https://measureu.com/how-to-use-google-ads-editor/This is an excerpt of a masterclass presented by Ryan Thwaites, Professional Freelancer at Lantern Room. Connect with Ryan on LinkedIn. If you are a Google Ads user and are not yet using Google Ads Editor, or if you’ve been wondering about whether the Editor is worth your time and how it can help you ...Thu, 09 Sep 2021 01:37:35 GMTJeff Sauerhttps://measureu.com/email-reports-google-analytics-4/https://measureu.com/email-reports-google-analytics-4/Google Analytics can be the most helpful tool you have. It’s how you get all the most important data on your website, mobile apps, and marketing channels. There’s nothing you can’t uncover with the right configurations and monitoring, so it’s your best friend when it comes to serious data analysis. But of course, along with ...Thu, 02 Sep 2021 09:00:55 GMTColleen Burtonhttps://measureu.com/ga4-behavior-flow-report/https://measureu.com/ga4-behavior-flow-report/Where is the behavior flow report in Google Analytics 4? GA4 doesn’t have a behavior flow report. Instead, you can use your exploration templates to follow your user’s journey. Use your funnel exploration report to track a predetermined path or your path exploration for free-form tracking. Today, we’re going to discuss the loss of behavior ...Thu, 26 Aug 2021 09:00:43 GMTColleen Burtonhttps://measureu.com/change-history-report-in-google-analytics/https://measureu.com/change-history-report-in-google-analytics/CHANGE HISTORY Who did that? When did they do it? Today, we’ll be talking about the change history report in Google Analytics. Category This category is jam-packed with settings, reports and insights within a Google Analytics account. We talk about all things user management and other Google products related to Google Analytics. We peek into the administrator section ...Thu, 26 Aug 2021 08:50:38 GMTJeff Sauerhttps://measureu.com/how-to-link-bigquery-ga4/https://measureu.com/how-to-link-bigquery-ga4/BIGQUERY LINKING Get lightning fast access to your raw analytics data! Not everyone will want to integrate with BigQuery, but for many this is one of the biggest features and selling points of GA4. If you are an enterprise Analytics user paying $150k per year for GA360, you will be delighted that this feature is ...Thu, 26 Aug 2021 00:52:16 GMTJeff Sauerhttps://measureu.com/how-to-link-ga4-google-ads/https://measureu.com/how-to-link-ga4-google-ads/GOOGLE ADS LINKING Seamlessly link your Google Ads data to Google Analytics reports It’s no surprise that Google Ads is one of the first integrations that Google is offering as part of GA4. The success of Google Ads is what drove the creation of Analytics and the huge amounts of advertising revenue it creates is ...Thu, 26 Aug 2021 00:51:22 GMTJeff Sauerhttps://measureu.com/ga4-user-properties/https://measureu.com/ga4-user-properties/USER PROPERTIES Capture everything you know about a visitor without identifying them personally Let’s remind ourselves of how the data structure works in GA4 by referring to this visual: So far, we haven’t looked too much at user properties but these are very powerful in GA4. User properties can help you do segmenting because you ...Thu, 26 Aug 2021 00:47:57 GMTJeff Sauerhttps://measureu.com/ga4-administrator-settings/https://measureu.com/ga4-administrator-settings/ADMINISTRATOR SETTINGS What can you do to make sure your account runs smoothly? You will find some of the admin settings in GA4 familiar if you are used to using them in GA3 but there are also quite a few differences. Looking at the admin settings is a good way to get your head around ...Thu, 26 Aug 2021 00:44:19 GMTJeff Sauerhttps://measureu.com/rethinking-the-customer-journey-john-jantsch/https://measureu.com/rethinking-the-customer-journey-john-jantsch/This is an excerpt of a masterclass presented by John Jantsch, Founder of Duct Tape Marketing. Connect with John on Facebook, LinkedIn and Twitter. Traditionally, the way we have thought about the customer journey has been in terms of the funnel: leads in the top and clients out the bottom. We are going to look at a ...Fri, 20 Aug 2021 04:39:01 GMTJeff Sauerhttps://measureu.com/header-footer-google-analytics/https://measureu.com/header-footer-google-analytics/[thrive_leads id=’21566′] Note: If you’re looking for information specific to Google Analytics 4 tracking code placement, refer to this article.  If you’ve landed here, you’re probably all set to dive into analysis with Google Analytics! But before you get to all that juicy data, you need Analytics to start collecting information. Embedding your Google Analytics ...Thu, 19 Aug 2021 10:48:25 GMTColleen Burtonhttps://measureu.com/custom-dimensions-ga4/https://measureu.com/custom-dimensions-ga4/CUSTOM DIMENSIONS Make use of GA4’s generous number of custom dimensions Custom dimensions have long been a part of Google Analytics, but there have been some changes to them with the release of Google Analytics 4. Still, with some experimentation and strategy, you can get comfortable with your new custom dimensions in no time. So ...Thu, 12 Aug 2021 10:35:58 GMTColleen Burtonhttps://measureu.com/the-measurement-marketing-framework/https://measureu.com/the-measurement-marketing-framework/Most modern digital marketing tools are, if not free, then definitely something that’s at everybody’s disposal.Tue, 10 Aug 2021 13:32:42 GMTJeff Sauerhttps://measureu.com/cross-domain-tracking-ga4/https://measureu.com/cross-domain-tracking-ga4/Accurately tracking your user’s journey is the most important part of data collection in Google Analytics. But if you have multiple domains, your data can easily get inflated—that is, until you set up cross-domain tracking. So what is cross-domain tracking in Google Analytics 4? Cross-domain tracking is a workaround that allows you to track a ...Thu, 05 Aug 2021 10:27:12 GMTColleen Burtonhttps://measureu.com/strategy-to-google-analytics-measurement/https://measureu.com/strategy-to-google-analytics-measurement/We talk a lot about strategy matters because strategy matters. It’s the difference between haphazardly putting together a campaign, and carefully setting your brand up for growth.Tue, 03 Aug 2021 12:28:33 GMTJeff Sauerhttps://measureu.com/machine-learning-google-analytics-4/https://measureu.com/machine-learning-google-analytics-4/All around we’re hearing buzz about machine learning. In a world seeking to balance privacy with insight, machine learning is all the rage, and it’s easy to understand why. Google Analytics 4 uses machine learning to strike that balance and goes above and beyond to make the most out of its machine learning model. The ...Thu, 29 Jul 2021 09:00:17 GMTColleen Burtonhttps://measureu.com/exploration-templates-ga4/https://measureu.com/exploration-templates-ga4/EXPLORATION TEMPLATES Build powerful analysis models in a few clicks Google Analytics 4 has some awesome features in store for you, not the least of which are the newly available exploration templates. So what are exploration templates in GA4? You can customize templates found in the Explore section in the left-hand menu of your GA4 ...Wed, 21 Jul 2021 09:19:15 GMTColleen Burtonhttps://measureu.com/setup-assistant-ga4/https://measureu.com/setup-assistant-ga4/SETUP ASSISTANT The best way to get started with GA4 If you’ve been using Universal Analytics for a while, you might be nervous about switching over to Google Analytics 4. But the good news is, you don’t have to switch! Instead, you can create a new GA4 property and link it to your existing UA ...Wed, 21 Jul 2021 09:15:05 GMTColleen Burtonhttps://measureu.com/debug-view-ga4/https://measureu.com/debug-view-ga4/DEBUGVIEW The best feature in GA4, hands down! One of the most welcome additions to Google Analytics 4 is the introduction of debug view, and it’s sure to be a feature you use often. So what is debug view in Google Analytics 4? Debug view allows you to monitor incoming events from a specific device ...Wed, 21 Jul 2021 09:00:34 GMTColleen Burtonhttps://measureu.com/data-deletion-requests-ga4/https://measureu.com/data-deletion-requests-ga4/DATA DELETION REQUESTS You can now (finally) delete data from Google Analytics! Deleting data can be scary. After all, we love our data, right? But for whatever reason, sometimes it’s best to get rid of it.  Never fear because Google Analytics 4 makes it easy and stress-free to dump data with data deletion requests. So ...Tue, 20 Jul 2021 14:19:53 GMTColleen Burtonhttps://measureu.com/data-import-ga4/https://measureu.com/data-import-ga4/DATA IMPORT Import your offline data into Google Analytics Data import is a feature you’ve probably used before if you’re a long-time Analytics enthusiast. But if you’re new to GA4, you’ll find that data import is simpler than ever in this new version. What exactly is data import in Google Analytics 4? Data import lets ...Mon, 19 Jul 2021 14:57:43 GMTColleen Burtonhttps://measureu.com/in-app-purchases-ga4/https://measureu.com/in-app-purchases-ga4/IN-APP PURCHASES App economy all-star? Learn how many people are buying within your apps! Google Analytics 4 is a mobile-first platform, so it makes sense there is a report dedicated entirely to tracking your in-app purchases. So how do you track your in-app purchases in Google Analytics 4? You’ll need to set up certain events ...Fri, 16 Jul 2021 15:49:48 GMTColleen Burtonhttps://measureu.com/exploration-hub-google-analytics-4/https://measureu.com/exploration-hub-google-analytics-4/EXPLORATION HUB Your Explore your Google Analytics data in new and beautiful ways The “Explore” section is one of the most important spots in all of Google Analytics 4. With your exploration reports, you can dive into deep analysis and understand your user behavior at the most intimate level. So how do you use exploration ...Thu, 15 Jul 2021 14:48:01 GMTColleen Burtonhttps://measureu.com/dg-demographics-report-in-google-analytics/https://measureu.com/dg-demographics-report-in-google-analytics/DEMOGRAPHICS Get to know your visitors better while respecting privacy Today, we talk about the demographics report in Google Analytics. Category AUDIENCE: The audience reports help us understand trends about our website visitors. Our web browser tells a lot about us, so website owners know your location, Internet service provider, and more. But the problem ...Wed, 14 Jul 2021 04:13:54 GMTJeff Sauerhttps://measureu.com/google-analytics-4-automated-insights/https://measureu.com/google-analytics-4-automated-insights/AUTOMATED INSIGHTS While you were out… this happened Your automated insights report is an awesome new addition to Google Analytics 4. With automated insights, you’ll see quick and helpful snapshots about your property’s performance. So how do you use automated insights in Google Analytics 4? You can access them by clicking on “Home” in the ...Thu, 08 Jul 2021 14:45:49 GMTColleen Burtonhttps://measureu.com/acquisition-reports-in-google-analytics/https://measureu.com/acquisition-reports-in-google-analytics/ACQUISITION How are you acquiring users and traffic to your site? Today, we talk about acquisition reports in Google Analytics. Category ACQUISITION: The acquisition reports are what drew me to Google Analytics, and as we go through these Acquisition elements, you’ll see there is good reason why. These reports are insightful and empowering for any ...Thu, 08 Jul 2021 02:24:46 GMTJeff Sauerhttps://measureu.com/how-to-be-a-b2b-podcast-guest/https://measureu.com/how-to-be-a-b2b-podcast-guest/This is an excerpt of a masterclass presented by Dana Lindahl, Founder at Legendary Podcasts. Connect with Dana on LinkedIn. Appearing on podcasts can be a great way to grow your business and boost sales. Not only do you avoid all the headaches involved with producing and distributing your own podcast, but you also get ...Wed, 07 Jul 2021 08:21:31 GMTJeff Sauerhttps://measureu.com/apple-ios15-email-marketing/https://measureu.com/apple-ios15-email-marketing/In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release that “privacy is a fundamental human right.” I mean, sure, Apple also collects metadata like who you’re calling on FaceTime and monitors your heart rate and diet, but isn’t that what all ...Fri, 02 Jul 2021 09:00:16 GMTColleen Burtonhttps://measureu.com/monetization-report-google-analytics-4/https://measureu.com/monetization-report-google-analytics-4/MONETIZATION How does your site make money? The monetization report is one of the most useful features Google Analytics 4 has to offer. Here you can see details about e-commerce, subscription, and ad revenue. This report lets you quickly see how much money you’re generating, and you can track each revenue source with ease. How ...Thu, 01 Jul 2021 14:40:19 GMTColleen Burtonhttps://measureu.com/get-clean-data-ga4/https://measureu.com/get-clean-data-ga4/CLEAN DATA The quest for clean data is neverending, but got a lot easier in GA4 Clean data isn’t something that is a feature of the platform, but something you need to work towards. Bad data is one of the things that keeps Analytics consultants in business. With GA3, unless you can track down and ...Thu, 01 Jul 2021 04:53:39 GMTJeff Sauerhttps://measureu.com/ga4-events-report/https://measureu.com/ga4-events-report/EVENTS REPORT Everything in GA4 is an event, but the events reports have special meaning! You might have heard that Google Analytics 4 is an event-based model as opposed to a hit-based model, but what does that mean in practice? Hits vs Events With the old Universal Analytics model, each user is identified either by cookies ...Wed, 30 Jun 2021 04:50:39 GMTJeff Sauerhttps://measureu.com/automate-lead-nurture/https://measureu.com/automate-lead-nurture/This is an excerpt of a masterclass presented by Chase Buckner, Director of Content & Education at HighLevel. Connect with Chase on LinkedIn and Twitter. You know the drill. It’s the end of the month and you fire out a spreadsheet of leads to your client. But for some reason, instead of thanking you for your work, ...Tue, 29 Jun 2021 06:07:45 GMTJeff Sauerhttps://measureu.com/reporting-identity-ga4/https://measureu.com/reporting-identity-ga4/REPORTING IDENTITY Do you want to report by device or consolidate users? Reporting identity is an important part of your Google Analytics 4 property. You’ll need to select a default reporting identity to gather data about your users and have it applied to your reports. So, what is reporting identity in Google Analytics 4? Your ...Thu, 24 Jun 2021 14:25:27 GMTColleen Burtonhttps://measureu.com/tips-tools-debug-troubleshoot-ga-and-gtm-issues/https://measureu.com/tips-tools-debug-troubleshoot-ga-and-gtm-issues/This is an excerpt of a masterclass presented by Fred Pike, Managing Director and GA/GTM Practice Lead at Northwoods Software. Connect with Fred on LinkedIn and Twitter. When solving problems with Google Analytics or Tag Manager for your clients, there are a number of tools available that can make your life easier. Some of these tools are ...Wed, 23 Jun 2021 22:35:14 GMTJeff Sauerhttps://measureu.com/pages-screens-report-google-analytics-4/https://measureu.com/pages-screens-report-google-analytics-4/PAGES AND SCREENS What are they looking at on your site? Tracking your page and screen views is an essential part of Google Analytics data collection. In Google Analytics 4, you can do this easily using the pages and screens report. So how do you use the pages and screens report in Google Analytics 4? ...Thu, 17 Jun 2021 09:00:43 GMTColleen Burtonhttps://measureu.com/facebook-ads-power5-machine-learning/https://measureu.com/facebook-ads-power5-machine-learning/This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena on Facebook and Instagram. Making a profitable business out of Facebook Advertising is difficult when Facebook are constantly changing the algorithm and the interface. So, how do you get consistent results for your clients using Facebook Ads? Facebook ...Wed, 16 Jun 2021 10:28:09 GMTJeff Sauerhttps://measureu.com/traffic-acquisition-report-ga4/https://measureu.com/traffic-acquisition-report-ga4/TRAFFIC ACQUISITION Where you can learn about your website traffic sources Understanding how your users came to be on your site is one of the most valuable pieces of information Google Analytics offers. In GA4, you can find this information in the traffic acquisition report. So how do you use the traffic acquisition report in ...Thu, 10 Jun 2021 09:00:07 GMTColleen Burtonhttps://measureu.com/how-to-use-funnel-analysis-report-ga4/https://measureu.com/how-to-use-funnel-analysis-report-ga4/FUNNELS Customize your funnels to the greatest extent possible Following your user’s journey through your site is an adventure, one that’s critical to your data analysis in Google Analytics. One of the best ways to track how users move through your site is by creating a funnel, and in GA4, you can easily craft a ...Thu, 03 Jun 2021 09:00:04 GMTColleen Burtonhttps://measureu.com/tech-report-google-analytics-4/https://measureu.com/tech-report-google-analytics-4/TECH Understand the details of your users and their browsers Understanding your user’s technology might not seem like the most important part of data analysis at first blush. But the truth is, tech details can be essential to making sure your user’s experience is smooth and engaging, which means a whole lot to every website ...Fri, 28 May 2021 09:00:24 GMTColleen Burtonhttps://measureu.com/sales-led-vs-product-led-growth/https://measureu.com/sales-led-vs-product-led-growth/This is an excerpt of a masterclass presented by Wesley Bush, CEO at ProductLed. Connect with Wesley on LinkedIn, Twitter and Facebook. Product-led growth seems to be the new industry buzzword amongst SaaS companies. But what is product-led growth and why is it becoming so popular? We are going to look closely at these questions ...Thu, 27 May 2021 01:23:56 GMTJeff Sauerhttps://measureu.com/google-analytics-4-cookieless/https://measureu.com/google-analytics-4-cookieless/There are so many changes that come along with Google Analytics 4. From relatively small things like the loss of bounce rate to big changes like the introduction of data streams, GA4 is a whole new beast. But what’s all this about cookieless tracking in Google Analytics 4? GA4 is promoted as privacy-centric and ...Thu, 20 May 2021 09:00:56 GMTColleen Burtonhttps://measureu.com/direct-none-traffic-source-google-analytics/https://measureu.com/direct-none-traffic-source-google-analytics/Understanding the source of your traffic means a lot to data analysis in Google Analytics. When you know where your visitors are coming from, you have all kinds of insight—social media, keywords, advertisements, oh my! But you’ve probably noticed that Google Analytics marks a chunk of your traffic as direct/none, and this can be a ...Thu, 13 May 2021 09:00:51 GMTColleen Burtonhttps://measureu.com/how-long-for-google-analytics-start-tracking/https://measureu.com/how-long-for-google-analytics-start-tracking/If you’ve landed here, you’ve probably just set up your Google Analytics property and want to make sure it’s collecting data how you expect. But remember, patience is a virtue, and that holds true for data collection. If you prefer to watch a video explaining how long does it take to see data in your ...Thu, 06 May 2021 09:00:15 GMTColleen Burtonhttps://measureu.com/how-to-hire-paid-media-position/https://measureu.com/how-to-hire-paid-media-position/This is an excerpt of a masterclass presented by Jeff Sauer. Making any new hire in your company is a risk and it’s important to choose the right time to do it. Hiring for paid media is no different, but doing it at the wrong time for your company can potentially be more costly than ...Wed, 05 May 2021 06:21:09 GMTJeff Sauerhttps://measureu.com/5-steps-identify-good-clients/https://measureu.com/5-steps-identify-good-clients/When you have new leads coming in from your website or CRM, or from recommendations, how do you deal with them? Do you think that you should work with everyone who is willing to pay for your services (and sometimes those that aren’t)? How do you know which clients are going to turn into a ...Wed, 05 May 2021 06:19:18 GMTJeff Sauerhttps://measureu.com/smash-steps-for-success/https://measureu.com/smash-steps-for-success/I developed the SMASH model to help service providers set themselves up for success and avoid some of the pitfalls I have encountered over 15 years of being in business and 5 years coaching other service providers. The 5-step process can be applied to any business where you use your specific set of skills to ...Wed, 05 May 2021 06:12:14 GMTJeff Sauerhttps://measureu.com/google-analytics-4-survey/https://measureu.com/google-analytics-4-survey/Google Analytics 4 rolled out in October 2020, and ever since, early adopters have been diving deep into the new layout and features. As members of the early adopters club, Data Driven conducted a survey asking 460 users about their GA4 migration plans. We asked about favorite features, integration timelines and how GA4 is impacting ...Mon, 03 May 2021 22:36:46 GMTJeff Sauerhttps://measureu.com/how-to-provide-server-side-tracking-as-a-service-model/https://measureu.com/how-to-provide-server-side-tracking-as-a-service-model/This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer. Connect with Simo on LinkedIn and Twitter. Here at Data Driven, we’ve been discussing more with Simo Ahava about server-side tracking as a way to help clients bypass some of the constraints around data protection and the coming ...Mon, 03 May 2021 22:33:12 GMTJeff Sauerhttps://measureu.com/content-marketing-planning-template/https://measureu.com/content-marketing-planning-template/Building an effective content strategy isn’t as easy as it sounds. Even if you already have plenty of great ideas and have started turning some of them into blog posts, the chances are that as soon as other parts of the business start needing your attention, your content strategy is going to be the first ...Mon, 03 May 2021 22:19:54 GMTJeff Sauerhttps://measureu.com/content-marketing-brief-template/https://measureu.com/content-marketing-brief-template/This is an overview of a Data Driven Insiders resource.  For every piece of content you create as part of your marketing strategy, you should have a set of instructions for your content writer to follow. This way, you can ensure that each piece of content is focused on your strategic marketing goals. A content ...Fri, 30 Apr 2021 11:08:18 GMTJeff Sauerhttps://measureu.com/how-to-delete-goals-google-analytics/https://measureu.com/how-to-delete-goals-google-analytics/[thrive_leads id=’21566′] If you’re looking to delete your goals in Google Analytics, you’re going to be a little frustrated. That’s because you can’t actually delete goals in Google Analytics. But that’s not without a good reason. If you could delete your goals, it could end up being very confusing. Because the number of total completions ...Thu, 29 Apr 2021 09:00:07 GMTColleen Burtonhttps://measureu.com/content-marketing-dashboard/https://measureu.com/content-marketing-dashboard/This is an overview of a Data Driven Insiders resource.  Here at Data Driven, we’re always looking for ways to make things easier for you guys. We think you’re going to love our new dashboard for you to measure your content marketing. Here’s how to set it up: Open the template and click the Copy ...Wed, 28 Apr 2021 06:45:07 GMTJeff Sauerhttps://measureu.com/how-to-prepare-facebook-ads-ios14/https://measureu.com/how-to-prepare-facebook-ads-ios14/This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena on Facebook and Instagram. When Apple CEO Tim Cook put out this tweet in December 2020, there was a collective intake of breath from the digital marketing space. Although Apple were saying ‘Oh, don’t worry. This won’t affect ...Fri, 23 Apr 2021 03:35:31 GMTJeff Sauerhttps://measureu.com/google-analytics-4-views/https://measureu.com/google-analytics-4-views/If you’re just getting started with your Google Analytics 4 property, you probably went to set up your raw view, testing view, and filtered views right away. But, as soon as you jump into your “Admin” section to add a view, you’ll quickly notice that views are nowhere to be found in Google Analytics 4. ...Wed, 21 Apr 2021 14:22:18 GMTColleen Burtonhttps://measureu.com/google-analytics-4-audiences/https://measureu.com/google-analytics-4-audiences/AUDIENCES Create groups of similar website visitors into audiences for deep analysis (replaces advanced segments) Your audience is everything. They’re the ones who support you by visiting your website, mobile apps, and social media posts. They’re the real people who are interested in your products and services or might be in the future. So, it ...Wed, 14 Apr 2021 14:34:10 GMTColleen Burtonhttps://measureu.com/benefits-server-side-tracking-gtm/https://measureu.com/benefits-server-side-tracking-gtm/This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer. Connect with Simo on LinkedIn and Twitter. The rules of the game are changing for digital marketing “The only social responsibility of business is to use its resources and engage in activities designed to increase its profits … ...Tue, 13 Apr 2021 03:09:53 GMTJeff Sauerhttps://measureu.com/apple-ios-14-facebook-ads/https://measureu.com/apple-ios-14-facebook-ads/This is an excerpt of a masterclass presented by Jeff Sauer and Logan Mastrianna. You might have noticed some changes afoot in the world of advertising, and specifically as relates to data privacy. What with GDPR and now Apple’s iOS 14 announcement, it seems as though the tide is turning against highly-targeted online advertising. But ...Tue, 13 Apr 2021 02:51:47 GMTJeff Sauerhttps://measureu.com/understanding-data-streams-google-analytics-4/https://measureu.com/understanding-data-streams-google-analytics-4/DATA STREAMS Pull data from your website and apps directly into GA4 with streams One of the first things you’ll notice about Google Analytics 4 is that the structure is pretty different from Universal Analytics. Where before you had views, you now have data streams, and you probably also have questions. So what is a ...Fri, 09 Apr 2021 13:07:55 GMTColleen Burtonhttps://measureu.com/google-analytics-4-engagement-rate/https://measureu.com/google-analytics-4-engagement-rate/ENGAGEMENT Are your visitors 10 second wonders or long haulers? With the launch of Google Analytics 4, you’ve got a whole new world of exciting metrics to choose from! One of the more interesting options is engagement rate. Although bounce rate is available in GA4, you now have several other engagement-based metrics at your disposal. ...Thu, 01 Apr 2021 13:39:24 GMTColleen Burtonhttps://measureu.com/google-analytics-entrances/https://measureu.com/google-analytics-entrances/Do you know how many times visitors entered your site on a certain page or screen? If not, you definitely need to keep an eye on entrances in GA4. Knowing where visitors actually start their journey on your site will help you optimize the performance of your different marketing campaigns. Are you ready to enter ...Fri, 26 Mar 2021 16:50:42 GMTColleen Burtonhttps://measureu.com/google-analytics-4-new-features/https://measureu.com/google-analytics-4-new-features/This is an excerpt of a masterclass presented by Charles Farina, Head of Innovation at Adswerve. Connect with Charles on LinkedIn, Twitter and his personal blog. By now you’ve probably heard all about GA4, but where did it come from? Up to now, there were two different Analytics platforms: Google Analytics and Google Analytics for ...Fri, 19 Mar 2021 12:57:52 GMTJeff Sauerhttps://measureu.com/google-analytics-account-property-view/https://measureu.com/google-analytics-account-property-view/PROPERTY SETTINGS Settings that are tied to your unique web property If you’ve landed here, you’re probably just getting started on your Google Analytics journey. So welcome to the team! To get your footing, you’ll need to familiarize yourself with a few terms: accounts, properties, and views. You see, Universal Analytics has a very clear ...Thu, 18 Mar 2021 16:24:50 GMTColleen Burtonhttps://measureu.com/google-analytics-filter-not-working/https://measureu.com/google-analytics-filter-not-working/DATA FILTERS Modify and clean your data before it enters your account If you’re using Universal Analytics, view filters are your best friends. Filters allow you to divide up your Google Analytics data so that you only see what you actually need when evaluating your website traffic. Proper filters can save you a ton of ...Fri, 12 Mar 2021 10:10:48 GMTColleen Burtonhttps://measureu.com/google-analytics-network-service-provider-not-set/https://measureu.com/google-analytics-network-service-provider-not-set/In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made it easy to filter out bot and internal traffic. It also helped you identify visitors from certain companies. But, let’s not cry over spilled milk. Can you get this data back in Google Analytics 4? And ...Thu, 04 Mar 2021 13:12:19 GMTJeff Sauerhttps://measureu.com/google-analytics-4-bounce-rate/https://measureu.com/google-analytics-4-bounce-rate/Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce rate. It’s not a nostalgic relic of the past, but 2 metrics are more useful to understand user behavior on your website and what your web pages are actually worth… The good news, though, is that ...Thu, 25 Feb 2021 15:14:10 GMTJeff Sauerhttps://measureu.com/google-analytics-filter-subdomain/https://measureu.com/google-analytics-filter-subdomain/Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks, you can observe your traffic, user information, and generally just how awesome your site is doing. But what about those pesky subdomains? You know, the add-ons to your site, like your blog or shop. How can ...Thu, 18 Feb 2021 15:02:55 GMTJeff Sauerhttps://measureu.com/filter-multiple-ip-addresses-in-google-analytics/https://measureu.com/filter-multiple-ip-addresses-in-google-analytics/If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating wildly about the traffic your site is generating. But then, an uneasy feeling starts creeping in. You think: “How much of this traffic is internal, from my own business?” This is a classic scenario that happens ...Fri, 12 Feb 2021 12:48:00 GMTJeff Sauerhttps://measureu.com/what-is-google-analytics-4-should-you-use-it/https://measureu.com/what-is-google-analytics-4-should-you-use-it/Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it’s likely the biggest thing to hit the marketing side of the internet in the last decade.Tue, 09 Feb 2021 11:56:33 GMTJeff Sauerhttps://measureu.com/unique-visitors-in-google-analytics/https://measureu.com/unique-visitors-in-google-analytics/Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics?  In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions about your marketing campaigns. To make it more cozy, let’s meet at a cafe… ...Tue, 09 Feb 2021 10:14:48 GMTJeff Sauerhttps://measureu.com/facebook-ads-vs-google-ads/https://measureu.com/facebook-ads-vs-google-ads/Both Facebook and Google Ad platforms are powerful advertising channels to rapidly scale a business. But which one is better? The short answer is neither, but also both … and yet – this is just to confuse you even further – maybe it’s actually YouTube That’s the conclusion of a Data Driven U Insider masterclass ...Tue, 02 Feb 2021 22:13:34 GMTJeff Sauerhttps://measureu.com/google-analytics-4-infographic/https://measureu.com/google-analytics-4-infographic/GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.Tue, 19 Jan 2021 12:12:42 GMTJeff Sauerhttps://measureu.com/google-analytics-4-roadmap/https://measureu.com/google-analytics-4-roadmap/Should you start using the newest version of Google Analytics (GA4) now? And, if so, which features should you implement and when? Well – let’s start with the bottom line first. YES – you should begin using GA4. In fact, the sooner you start using this new platform, the better, because… like it or not, ...Thu, 14 Jan 2021 07:00:30 GMTJeff Sauerhttps://measureu.com/tips-to-make-your-website-easier-to-measure/https://measureu.com/tips-to-make-your-website-easier-to-measure/If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy Session is for you…Fri, 02 Oct 2020 11:00:00 GMTJeff Sauerhttps://measureu.com/linkedin-hacks/https://measureu.com/linkedin-hacks/If you’re a B2B marketer, you’ve probably had a conversation like this before: Marketer #1: “Where are all our customers hanging out?” Marketer #2: “Definitely not Facebook or Instagram… LinkedIn maybe?” Marketer #1: “Yeah, LinkedIn is a purely business network, so we should just advertise there to reach our audience! It can’t be that expensive, ...Tue, 29 Sep 2020 17:01:05 GMTJeff Sauerhttps://measureu.com/linkedin-prospecting-process/https://measureu.com/linkedin-prospecting-process/“Cold outreach doesn’t work.” It’s a numbers game that is as competitive as the lottery and recipients are about as likely to read your message as they would respond to a Nigerian prince scam. You can play the game all you want but what are the chances you’ll actually win?  About as likely as I ...Thu, 03 Sep 2020 19:04:38 GMTJeff Sauerhttps://measureu.com/getting-started-google-analytics-audience-report/https://measureu.com/getting-started-google-analytics-audience-report/Knowing about your users is more important than ever. Mercer will walk you through Google Analytics – Audience Reports to show you how you can answer the question, “Who are my users?”Fri, 31 Jul 2020 03:42:15 GMTJeff Sauerhttps://measureu.com/audience-intelligence/https://measureu.com/audience-intelligence/Whether you’re doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every successful marketing campaign must do: Get in front of your target customer Capture that potential customer’s interest Audience intelligence tools can give you quick access to compelling data about your target customers’ behavior and interests. And, ...Tue, 07 Jul 2020 06:00:51 GMTJeff Sauerhttps://measureu.com/facebook-ads-lead-generation-report-google-data-studio/https://measureu.com/facebook-ads-lead-generation-report-google-data-studio/Today, I want to share one of my favorite new creations with you – My Facebook Ads Leads Performance Dashboard. Now, I’m not gonna lie… reporting is one of my least favorite tasks. It ranks just behind organizing my sock drawer on the list of things I’m excited to do. That said, the lead gen ...Sun, 28 Jun 2020 13:05:24 GMTJeff Sauerhttps://measureu.com/google-analytics-certification-guide/https://measureu.com/google-analytics-certification-guide/Thinking it’s time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying, read along to understand what to expect. You probably want to know how hard the exam is and how much work it will take to pass. And if you do pass the exam, what’s the value of ...Mon, 15 Jun 2020 18:00:50 GMTJeff Sauerhttps://measureu.com/google-tag-manager-tracking-tags/https://measureu.com/google-tag-manager-tracking-tags/As you’re probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags to your website. Inside Tag Manager, you’ll find over 70 pre-built tag templates you can quickly install and use to improve your website tracking and user experience. Considering all those options, how do you know which ...Thu, 09 Apr 2020 04:00:40 GMTJeff Sauerhttps://measureu.com/branded-keywords/https://measureu.com/branded-keywords/Today we’re discussing one of the most common arguments in search advertising: branded keywords. Should you or should you not bid on your branded keywords? There are very strong cases on both sides of this argument. But, one side’s position is grounded in facts, while the other is based on sentiment. Let’s take a look at ...Sat, 04 Apr 2020 05:07:11 GMTJeff Sauerhttps://measureu.com/google-tag-manager-wordpress/https://measureu.com/google-tag-manager-wordpress/When it comes to managing your WordPress website, Google Tag Manager (GTM) should be one of your go-to tools. Why? Because GTM allows you to add tracking to your site while keeping it a lean, mean high-page-load-speed machine… which allows you to keep visitors on your site longer and give them more of what they ...Wed, 25 Mar 2020 12:51:03 GMTJeff Sauerhttps://measureu.com/google-shopping-ads-guide/https://measureu.com/google-shopping-ads-guide/What are Google Shopping Ads? They are the automatic product listings ads you see come up at the VERY TOP of search results almost anytime you do a “shopping-related” search in Google. And they don’t just show up in standard search results. They also show up in the “Shopping” tab. … And on YouTube. … ...Thu, 12 Mar 2020 04:00:58 GMTJeff Sauerhttps://measureu.com/how-to-create-facebook-ads/https://measureu.com/how-to-create-facebook-ads/You’re all set to start advertising on Facebook. You have your budget in place. And you’re ready to start attracting customers. … There’s just ONE thing holding you back. You don’t know what to put in your Ads! If you have hit this roadblock, have no fear…. Because today we’re going to discuss how to ...Thu, 06 Feb 2020 13:33:09 GMTJeff Sauerhttps://measureu.com/facebook-retargeting-guide/https://measureu.com/facebook-retargeting-guide/If you’re not using Facebook retargeting ads, you are leaving money on the table. It’s the easiest marketing technique to maximize your ROI from advertising on Facebook. At least, if you follow the steps and advice in my guide… Key takeaways Your audiences’ awareness level will have a significant impact on your retargeting ROI The ...Thu, 30 Jan 2020 11:00:41 GMTJeff Sauerhttps://measureu.com/measurement-marketing-audit-checklist-10-steps/https://measureu.com/measurement-marketing-audit-checklist-10-steps/Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly with these 10 essential steps.Wed, 29 Jan 2020 15:33:08 GMTJeff Sauerhttps://measureu.com/the-pillars-of-measurement-marketing-planning/https://measureu.com/the-pillars-of-measurement-marketing-planning/Measurement marketing is a framework that helps marketers make sure the marketing metrics they’re tracking are useful. It’s not about gathering data for the sake of gathering, but doing so with purpose and context.Thu, 26 Dec 2019 16:32:23 GMTJeff Sauerhttps://measureu.com/utms-tracking-your-traffic-in-google-analytics/https://measureu.com/utms-tracking-your-traffic-in-google-analytics/Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a little bit of organization, you’ll be able to use the power of UTMs to do exactly that.Mon, 23 Dec 2019 17:15:21 GMTJeff Sauerhttps://measureu.com/my-funnel-doesnt-work-what-went-wrong/https://measureu.com/my-funnel-doesnt-work-what-went-wrong/Sales funnels can be difficult beasts to tame. They are the lifeblood of many online businesses but seem to be finicky and difficult to optimize.Thu, 19 Dec 2019 17:50:43 GMTJeff Sauerhttps://measureu.com/how-marketers-can-communicate-with-development-teams/https://measureu.com/how-marketers-can-communicate-with-development-teams/Developers and marketers have to work together so that the marketing websites produce the best ROI for the company.Wed, 04 Dec 2019 14:30:38 GMTJeff Sauerhttps://measureu.com/storytelling-in-google-analytics-know-why-youre-successful/https://measureu.com/storytelling-in-google-analytics-know-why-youre-successful/For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.Wed, 20 Nov 2019 17:22:22 GMTJeff Sauerhttps://measureu.com/top-5-mistakes-made-when-creating-google-analytics-goals-and-how-to-fix-them/https://measureu.com/top-5-mistakes-made-when-creating-google-analytics-goals-and-how-to-fix-them/Google Analytics goals provide massive value to your business. The right goals map to your business objectives. They give you a window into how your business is performing.Wed, 06 Nov 2019 20:08:39 GMTJeff Sauerhttps://measureu.com/storytelling-in-google-analytics-connecting-the-dots-for-your-clients/https://measureu.com/storytelling-in-google-analytics-connecting-the-dots-for-your-clients/How do you communicate the value you provide to your client? How do you tell the traffic story in a way that demonstrates your contribution to the bottom line? It’s not always a straight path. Let’s begin the journey by highlighting a common mistake.Thu, 24 Oct 2019 20:51:01 GMTJeff Sauerhttps://measureu.com/hacking-your-sales-funnel-in-google-analytics/https://measureu.com/hacking-your-sales-funnel-in-google-analytics/You have a funnel, whether you know it or not. Google Analytics, when set up correctly, can tell you everything you need to know to optimize your sales funnel.Tue, 01 Oct 2019 17:17:22 GMTJeff Sauerhttps://measureu.com/dynamic-search-ads/https://measureu.com/dynamic-search-ads/If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants off you. For some of us to imagine a PPC world without keywords is, well…the end of the world… But Google’s revamped Dynamic Search Ads (DSA) have brought exactly that. Google’s effectively taken keyword management into ...Mon, 30 Sep 2019 07:51:05 GMTData Drivenhttps://measureu.com/storytelling-in-google-analytics-why-stories-are-necessary/https://measureu.com/storytelling-in-google-analytics-why-stories-are-necessary/Google Analytics has a story to tell. Do you know how to read it?Thu, 12 Sep 2019 19:08:00 GMTJeff Sauerhttps://measureu.com/facebook-ads-trends-study/https://measureu.com/facebook-ads-trends-study/At its core, Facebook is a content-driven platform. Facebook’s goal is to show it’s users the most interesting and popular advertisements content based on your preferences so you keep on engaging with the app. But we all know that the real mission is to make as much money as possible without hemorrhaging users. The good ...Thu, 12 Sep 2019 11:15:58 GMTJeff Sauerhttps://measureu.com/facebook-ads-budget-calculator/https://measureu.com/facebook-ads-budget-calculator/Calculating your Facebook ads budget is an important first step to run successful campaigns on the biggest social media platform. Yet, many businesses are confused about which data to use. Or they simply allocate a daily budget and hope their ads will generate profit. So how do you get your budget right? Easy. Just enter ...Thu, 29 Aug 2019 10:32:23 GMTJeff Sauerhttps://measureu.com/how-does-google-analytics-work-easy-guide-for-beginners/https://measureu.com/how-does-google-analytics-work-easy-guide-for-beginners/The definition of “analytics” is “the systematic computational analysis of data or statistics.” So anything named “analytics” has to be complicated and only for computer nerds, right?Tue, 27 Aug 2019 21:52:15 GMTJeff Sauerhttps://measureu.com/understanding-google-analytics-users/https://measureu.com/understanding-google-analytics-users/Google Analytics can help you find out who’s visiting your site and whether they make an impact on your bottom line.Wed, 14 Aug 2019 18:38:09 GMTJeff Sauerhttps://measureu.com/google-data-studio-templates/https://measureu.com/google-data-studio-templates/Do you know what I love most about using Data Studio for reporting? Once you have your Google Data Studio template finalized and data sources in place, 96.7% of your work is done! Simply connect your Data Studio Template to your marketing platform data… and bam! Report Finito! No more messy data exports, fiddling with ...Tue, 25 Jun 2019 09:00:28 GMTJeff Sauerhttps://measureu.com/ppc-report-google-data-studio/https://measureu.com/ppc-report-google-data-studio/PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming to create and frustrating to maintain. These problems are especially true when your reports cover advertising on multiple different systems… like Facebook Ads, Google Ads, and Bing Ads. Trying to manually consolidate all your data into ...Thu, 20 Jun 2019 08:00:43 GMTJeff Sauerhttps://measureu.com/google-ads-tutorial/https://measureu.com/google-ads-tutorial/What’s the #1 reason you want to advertise on Google? To bring in new customers, right? You want to turn internet searchers into leads, customers, and profits. Well, I have Good News and Bad News for you. On average, every dollar spent on Google Ads results in $2.55 back to the advertiser. Now, you might ...Thu, 13 Jun 2019 08:00:53 GMTJeff Sauerhttps://measureu.com/event-tracking-google-tag-manager/https://measureu.com/event-tracking-google-tag-manager/Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some code to your website theme, and voila! You’re rolling in data. But, of course, you’ll soon learn that this is only a small piece of the puzzle. Google Analytics is great, but with ONLY the base ...Tue, 19 Feb 2019 07:00:29 GMTJeff Sauerhttps://measureu.com/broad-match-modified/https://measureu.com/broad-match-modified/Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In Ads, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types. ...Thu, 14 Feb 2019 09:10:58 GMTJeff Sauerhttps://measureu.com/google-ads-customer-match/https://measureu.com/google-ads-customer-match/How many of your current customers do you think you can target using Google Ads? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called Customer Match. Customer Match allows you ...Thu, 07 Feb 2019 10:34:06 GMTJeff Sauerhttps://measureu.com/ip-tracking-google-analytics/https://measureu.com/ip-tracking-google-analytics/[thrive_leads id=’21566′] Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). That means every Google Analytics hit ...Mon, 04 Feb 2019 09:48:08 GMTJeff Sauerhttps://measureu.com/marketing-objectives/https://measureu.com/marketing-objectives/Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing objectives? Should you choose goals based on the platforms (Google, Facebook, etc.), you plan to utilize for reaching new customers? Or should you choose to experiment with some marketing tactics that seem reasonable, commit to them, ...Wed, 23 Jan 2019 06:00:36 GMTJeff Sauerhttps://measureu.com/bot-traffic-google-analytics/https://measureu.com/bot-traffic-google-analytics/Let’s talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets a bad name. We think of it as spam, but there are good bots too. Whether or not you welcome them, 99% of the time you don’t want to see bot traffic in your analytics reports.  ...Tue, 08 Jan 2019 06:44:45 GMTJeff Sauerhttps://measureu.com/digital-marketing-report-template/https://measureu.com/digital-marketing-report-template/As marketers, it’s a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review them on a weekly, monthly, or quarterly basis. But it’s rare that I see marketers reflecting on an entire year of growth. It’s even more uncommon to see reviews of year-over-year results in a single dashboard. ...Thu, 03 Jan 2019 09:00:22 GMTJeff Sauerhttps://measureu.com/business-growth-strategies/https://measureu.com/business-growth-strategies/We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most common obstacle these business owners reported they were struggling with was… TIME. For professional service-based business owners, there are never enough hours in the day to get all their work done for their clients and work on ...Wed, 19 Dec 2018 00:00:56 GMTJeff Sauerhttps://measureu.com/google-data-studio-tutorial/https://measureu.com/google-data-studio-tutorial/We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can be worth much more than words! If you’re using charts or graphs to present your work to your stakeholders or clients, pictures of your data could be worth LOTS OF MONEY. Data visualization can also be ...Tue, 30 Oct 2018 06:00:41 GMTJeff Sauerhttps://measureu.com/google-analytics-offline-tracking/https://measureu.com/google-analytics-offline-tracking/[thrive_leads id=’21566′] Google Analytics is an online-only tracking tool. True or False? The answer is… False.   Well, mostly false. Google Analytics can track any visit to your website, even if it comes from offline promotions and advertising. As long as your offline advertising triggers someone to visit a website, Google Analytics can track it! You ...Tue, 02 Oct 2018 10:19:42 GMTJeff Sauerhttps://measureu.com/google-signals-cross-device-reports/https://measureu.com/google-signals-cross-device-reports/GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in Google Signals is a built-in Google Analytics (GA) feature that allows you to enable automatic cross-device tracking. You need to give permission to Google to collect data from users who interact on your site with different devices. From then onwards, you will also get ...Thu, 27 Sep 2018 02:00:07 GMTJeff Sauerhttps://measureu.com/marketing-kpi-dashboard/https://measureu.com/marketing-kpi-dashboard/The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of their growth initiatives. Over time, every business reaches the natural conclusion that the only way to understand whether their marketing is driving results is to put some numbers behind their assumptions. Some companies will build bare-bones ...Thu, 20 Sep 2018 02:00:45 GMTJeff Sauerhttps://measureu.com/google-ads-optimization-score/https://measureu.com/google-ads-optimization-score/There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is ...Wed, 12 Sep 2018 10:40:35 GMTJeff Sauerhttps://measureu.com/page-value-google-analytics/https://measureu.com/page-value-google-analytics/Google Analytics 4 got rid of page value. That’s horrible because this metric helped you better understand how individual web pages contributed to the monetization of your site. But let’s not whine and instead look at two ways to bring page value back to GA4.  Key takeaways What was Page Value in GA, anyway? Let’s ...Thu, 06 Sep 2018 13:10:44 GMTJeff Sauerhttps://measureu.com/google-keyword-planner-guide/https://measureu.com/google-keyword-planner-guide/Google’s rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner. Big G dubbed the new Keyword Planner a “simpler, better” version of its former self. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to ...Thu, 30 Aug 2018 09:45:05 GMTJeff Sauerhttps://measureu.com/google-analytics-sessions/https://measureu.com/google-analytics-sessions/Google Analytics Sessions: No, this is not a collection of Google Analytics’s greatest guitar-shredding jams! Sessions are how Google Analytics tracks each time your website visitors come to your site. Understanding sessions can be a bit confusing and figuring out how Google calculates sessions can get even more confusing. Don’t despair. We have created this ...Tue, 28 Aug 2018 06:55:37 GMTJeff Sauerhttps://measureu.com/google-analytics-tagging-guide/https://measureu.com/google-analytics-tagging-guide/[thrive_leads id=’21566′] What’s the primary purpose of Google Analytics? To track, report and measure the activity that happens on your website, right? Of course, tracking, reporting, and measuring the activities that happen on your website all require you placing some code (in the right spot) on your website. You can’t get very far in analytics ...Wed, 22 Aug 2018 06:42:34 GMTJeff Sauerhttps://measureu.com/google-analytics-account-setup-guide/https://measureu.com/google-analytics-account-setup-guide/Note: If you’re looking to set up a Google Analytics 4 account, check out our latest post that walks you through that process along with an easy-to-use checklist.  Google Analytics is awesome. Just sign up for an account, put some code on your site, and you’re analyzing traffic in minutes! And therein lies the problem! ...Thu, 16 Aug 2018 02:00:12 GMTJeff Sauerhttps://measureu.com/google-analytics-goal-value/https://measureu.com/google-analytics-goal-value/If you’re reading this, you probably have goals set up in your Google Analytics account, right? And if you don’t, why not? Shame on you! – Ok, I’m not serious. We won’t make you wear a scarlet “G” for not setting up Goals. The truth is, setting up Goals can be completely frustrating. But, goals are ...Wed, 15 Aug 2018 07:05:21 GMTJeff Sauerhttps://measureu.com/google-analytics-demographics-reports/https://measureu.com/google-analytics-demographics-reports/Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your audiences’ Age, Gender, Interests, And buying preferences. This demographic information can help you answer one of the most critical marketing questions: “Who is my customer, and what do they want?” The demographics reports are supposed to ...Wed, 15 Aug 2018 06:59:14 GMTJeff Sauerhttps://measureu.com/google-analytics-benchmarking/https://measureu.com/google-analytics-benchmarking/Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The problem, however, is that these reports currently don’t exist. Don’t panic though. When they appear, we will update this article. Until then, you can get useful data from other resources we have listed here. Key takeaways What is ...Tue, 14 Aug 2018 12:44:55 GMTJeff Sauerhttps://measureu.com/google-analytics-permissions/https://measureu.com/google-analytics-permissions/Who permitted you to use Google Analytics? This is a serious question. Permissions and roles control what you and other users can do in a Google Analytics 4 account and property. User roles and how permissions and data-restrictions affect what you can do. Understanding them is essential Google Analytics knowledge, no matter your skill level. ...Tue, 14 Aug 2018 11:31:39 GMTJeff Sauerhttps://measureu.com/google-analytics-content-grouping/https://measureu.com/google-analytics-content-grouping/Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want to be able to quickly analyze your website based on your page topics or product categories? Why not use the content grouping feature in Google Analytics! Content grouping can be a valuable analysis tool for e-commerce stores with lots of ...Wed, 08 Aug 2018 07:53:22 GMTJeff Sauerhttps://measureu.com/channel-grouping-google-analytics/https://measureu.com/channel-grouping-google-analytics/One of the biggest questions marketers have when looking at analytics data is “how do people find my website?” Google Analytics tells us this information quite easily inside of their acquisition reports. If you look in your Google Analytics account right now, you can see how your visitors navigate to your website. Google has neatly organized ...Mon, 06 Aug 2018 15:54:30 GMTJeff Sauerhttps://measureu.com/google-analytics-campaign-tracking/https://measureu.com/google-analytics-campaign-tracking/measureu.com may earn a small commission through products purchased using links on this page. Are you tracking your ROI from your email, social media, and advertising campaigns? Loaded question, I know. But, it is essential to measure the impact driven by all your marketing efforts. Especially the campaigns that drive visitors back to your website. ...Thu, 02 Aug 2018 02:00:44 GMTJeff Sauerhttps://measureu.com/google-marketing-platform-google-ads/https://measureu.com/google-marketing-platform-google-ads/Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might ...Wed, 18 Jul 2018 02:00:23 GMTJeff Sauerhttps://measureu.com/freedom-of-entrepreneurship/https://measureu.com/freedom-of-entrepreneurship/Everyone wants freedom, but not everyone is willing to pay their dues to attain it. Freedom comes at a price. The ancient Spartans fought the Persian Empire to protect their freedom and 300 Spartans willingly died at the Battle of Thermopolyae to preserve it (and I watched the movie 300 about 50 times when it came out on ...Fri, 13 Jul 2018 08:00:19 GMTJeff Sauerhttps://measureu.com/part-3-winning-the-measurement-marketing-game-how-to-optimize-your-business-with-confidence/https://measureu.com/part-3-winning-the-measurement-marketing-game-how-to-optimize-your-business-with-confidence/Did you miss a lesson? Click the link below to get instant access Lesson #1 Lesson #2 You’ve made it! CONGRATS! This is going to be awesome because this is where you’ll learn how to make more money, achieve more freedom, and create more impact. If you want business…Wed, 13 Jun 2018 06:23:02 GMTJeff Sauerhttps://measureu.com/part-2-3-tools-you-need-to-create-an-automated-measurement-marketing-machine/https://measureu.com/part-2-3-tools-you-need-to-create-an-automated-measurement-marketing-machine/Did you miss lesson #1? If so, go here now AWESOME! You made it to the next step!! Before we move forward… Let’s remind ourselves of the 5 Pillars in Measurement Marketing. They are… Planning – (What numbers you should track) Building – (How can you track those…Wed, 13 Jun 2018 05:56:39 GMTJeff Sauerhttps://measureu.com/part-1-how-to-create-a-new-marketing-bot-that-helps-you-address-todays-low-traffic-and-conversion-issues-to-help-you-scale-faster-tomorrow/https://measureu.com/part-1-how-to-create-a-new-marketing-bot-that-helps-you-address-todays-low-traffic-and-conversion-issues-to-help-you-scale-faster-tomorrow/Imagine, if you had a marketing bot that shows exactly how to scale your business… A bot that most successful marketers quietly exploited to amass thousands, if not, millions of dollars every campaign. And a bot that can be used by you, today, to unlock vast amount of…Wed, 13 Jun 2018 05:44:49 GMTJeff Sauerhttps://measureu.com/google-tag-manager-tutorial/https://measureu.com/google-tag-manager-tutorial/These days, there are tags (or pixels or scripts or tracking codes) for everything. Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance. One by one, adding tracking doesn’t seem like a big deal. But adding all kinds of tags to your website can ...Wed, 13 Jun 2018 02:00:16 GMTJeff Sauerhttps://measureu.com/google-ads-gdpr-compliance/https://measureu.com/google-ads-gdpr-compliance/Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on Google Ads users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy ...Tue, 05 Jun 2018 02:00:06 GMTJeff Sauerhttps://measureu.com/gdpr-cookie-consent-google-analytics/https://measureu.com/gdpr-cookie-consent-google-analytics/If you’ve been trying to figure out GDPR compliance for your organization, then you have probably heard the term “cookie consent.” Unfortunately, cookie consent is not some new fad diet that will be going away a few months into the new year. Unless, maybe, you consider slimming down your Google Analytics tracking a type of ...Thu, 31 May 2018 02:00:52 GMTJeff Sauerhttps://measureu.com/google-analytics-spring-cleaning/https://measureu.com/google-analytics-spring-cleaning/Spring is here! The sun is out, the birds are chirping, and the smell of flowers is in the air. Which means it’s time to clean up your Google Analytics account. That’s right. It’s time for a Google Analytics spring cleaning. With or without GDPR on your mind, there’s no better time than now to remove ...Wed, 23 May 2018 02:00:24 GMTJeff Sauerhttps://measureu.com/gdpr-ip-addresses-google-analytics/https://measureu.com/gdpr-ip-addresses-google-analytics/The GDPR caused significant changes in how we use Google Analytics and how the tool itself has changed. In the new version, GA4, IP addresses from visitors of the EEA zone are automatically removed. Yet, there is still a heavy discussion going on about whether these measures are sufficient to comply with the GDPR. Key ...Wed, 16 May 2018 09:00:43 GMTJeff Sauerhttps://measureu.com/google-analytics-for-bloggers-presentation/https://measureu.com/google-analytics-for-bloggers-presentation/This is a beginners guide to Google Analytics for bloggers. The goal of the presentation would be to both inspire bloggers to get more involved with their analytics as well as demystify the complexity of getting started. Given the reaction from the crowd and sheer number of tweets from the presentation, I think it went ...Tue, 15 May 2018 13:41:28 GMTJeff Sauerhttps://measureu.com/gdpr-compliance/https://measureu.com/gdpr-compliance/Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation), and whether this impact on your data retention settings was due to GDPR. That blog post generated a lot of dialogue. In fact, it created more conversations than any of my other posts so far this year! ...Thu, 10 May 2018 07:30:49 GMTJeff Sauerhttps://measureu.com/data-retention-controls-google-analytics/https://measureu.com/data-retention-controls-google-analytics/The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are only interested in short-term analysis. But let’s be honest, unless you have just launched your website or web shop, you definitely need more historical data to thrive in the future… Key takeaways On top of that, ...Wed, 02 May 2018 02:00:03 GMTJeff Sauerhttps://measureu.com/google-analytics-gdpr/https://measureu.com/google-analytics-gdpr/You probably know by now that GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. That means you only have one month left to get prepared for GDPR compliance. While the EU mandates this initiative, all online businesses will be affected by GDPR in some way or another. So even if you ...Wed, 25 Apr 2018 02:00:34 GMTJeff Sauerhttps://measureu.com/adwords-ad-suggestions/https://measureu.com/adwords-ad-suggestions/Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce “ad suggestions.” Ad suggestions are ads created by Google that will automatically become part of your ad groups. That’s right! Google is promising to write ads for you, and they are going to put them into ...Mon, 23 Apr 2018 02:00:08 GMTJeff Sauerhttps://measureu.com/google-analytics-checklists/https://measureu.com/google-analytics-checklists/Today we are going to walk you through the steps needed to get the most out of your Google Analytics Account. Even better, we are going to be building a set of Google Analytics checklists that you can use to improve your account performance. Why checklists? Well, Google Analytics can be overwhelming. There are so many ...Wed, 18 Apr 2018 02:00:32 GMTJeff Sauerhttps://measureu.com/adwords-optimization-checklists/https://measureu.com/adwords-optimization-checklists/Are you managing a Google AdWords Account? If you are, you’ve probably figured out that succeeding in AdWords is all about making small, continuous improvements. AdWords is a robust tool. It’s the largest and most sophisticated PPC advertising platform on the planet. But it’s not always easy to figure out when and where to make the ...Tue, 17 Apr 2018 02:00:35 GMTJeff Sauerhttps://measureu.com/custom-online-course-platform/https://measureu.com/custom-online-course-platform/Today is our final Behind the Scenes episode of the 90-day challenge. In this episode, we are going to take a look at our custom online course platform. I’ll show you how all the different pieces of our course platform fit together, and how to structure online courses. We’ll also discuss how we deliver our ...Sun, 15 Apr 2018 02:00:55 GMTJeff Sauerhttps://measureu.com/vimeo-review/https://measureu.com/vimeo-review/Let’s talk about hosting videos for websites, online courses, and premium content. The most obvious choice for a video hosting platform for most content creators is YouTube. It’s free, easy, and is a massive social network in and of itself. Not only that, but the service also represents the #2 search engine in the world ...Sat, 14 Apr 2018 02:00:39 GMTJeff Sauerhttps://measureu.com/build-online-courses/https://measureu.com/build-online-courses/Have you ever thought about creating an online course? Online Courses are a great way to earn an income from sharing your expertise with others. But figuring out how to get started planning and creating a course can be a bit overwhelming. I’ve spent the past several years creating a process for building online courses. ...Sun, 08 Apr 2018 02:00:34 GMTJeff Sauerhttps://measureu.com/zapier-review/https://measureu.com/zapier-review/If you haven’t found a good reason to automate the redundant tasks in your business, try this: Automating common and mundane tasks saves my team 400 hours a year. That, and spending time logging data into spreadsheets is not my idea of fun. I’ve been a digital nomad for the past three years, living out of ...Sat, 07 Apr 2018 02:00:45 GMTJeff Sauerhttps://measureu.com/track-downloads-google-analytics/https://measureu.com/track-downloads-google-analytics/[thrive_leads id=’21566′] Do you have a whitepaper, ebook, PDF, or other files offered as downloads on your website? If you do, you probably want to track how often your visitors download this content. Tracking downloads on your website can help you figure what motivates your visitors. It can also help you determine which kind of ...Tue, 03 Apr 2018 02:00:18 GMTJeff Sauerhttps://measureu.com/thrive-ultimatum-review/https://measureu.com/thrive-ultimatum-review/What do you think about time sensitive offers? They are super annoying, right? Well, they can be. Especially when they create false scarcity… on your first visit to the website. What can be more annoying than someone putting a figurative gun to your head and saying last chance to “[insert any CTA] ends NOW”? Tick ...Sat, 31 Mar 2018 02:00:52 GMTJeff Sauerhttps://measureu.com/google-ads-account-audit/https://measureu.com/google-ads-account-audit/If you’re managing a Google Ads account, you want to get the best results you possibly can. After all, advertising on Google isn’t free. You’re paying for results. And if you’re not routinely optimizing your account, you’re probably overpaying. But PPC can be confusing. There’s a lot of moving parts to work through inside the ...Tue, 27 Mar 2018 02:00:11 GMTJeff Sauerhttps://measureu.com/helpscout-review/https://measureu.com/helpscout-review/Help Scout is the help desk software we use at Jeffalytics. It helps us organize and respond to all communication with our current and future customers. And it’s working quite well! What do we use it for? Mainly to respond to customer emails, track, troubleshoot and escalate support tickets, and to stay in front of ...Sat, 24 Mar 2018 02:00:56 GMTJeff Sauerhttps://measureu.com/google-analytics-landing-page-report/https://measureu.com/google-analytics-landing-page-report/One the most impactful reports in Google Analytics is the landing page report. The landing page report is like a Google Analytics BFF for content marketers. It’s easy to use and instantly shows you how well each of your web pages is performing. Using the landing page report, you can find out which pages on ...Tue, 20 Mar 2018 02:00:11 GMTJeff Sauerhttps://measureu.com/social-media-sharing-process/https://measureu.com/social-media-sharing-process/One of the best ways to make sure all our subscribers and students see our latest content is to post it across our social media channels. During our 90 day challenge, we have a new video and post to share with you every day. We’re sharing all these tutorials on Facebook, Twitter, LinkedIn, and Google+. ...Sun, 18 Mar 2018 02:00:21 GMTJeff Sauerhttps://measureu.com/thrive-leads-review/https://measureu.com/thrive-leads-review/Email capture is a very important part of our online marketing strategy. While it’s easy to just focus on ”free” traffic from SEO, we don’t want to sleep on email marketing. Yes, it’s great to get “free” traffic, and I believe in it wholeheartedly. SEO is the main source of traffic to Jeffalytics, hands down. ...Sat, 17 Mar 2018 02:00:59 GMTJeff Sauerhttps://measureu.com/google-analytics-freelancer/https://measureu.com/google-analytics-freelancer/According to BuiltWith, over 30 million websites use Google Analytics. If you’re an up and coming analytics expert looking to make a side-income off your skills, that’s a lot of potential customers! The demand for people with web analytics skills continues to increase. Companies need help setting up, managing, and understanding their analytics accounts. You ...Tue, 13 Mar 2018 02:00:42 GMTJeff Sauerhttps://measureu.com/video-post-publishing-process/https://measureu.com/video-post-publishing-process/Creating high-quality content is hard work! It takes countless hours to craft in-depth video tutorials and blog posts. Publishing your content, sharing the fruits of your labor with email subscribers and new readers, is like a victory lap. Unless… You screw it up. Publishing content should be simple, and most of the time it is. But ...Sun, 11 Mar 2018 03:00:36 GMTJeff Sauerhttps://measureu.com/reviewer-review/https://measureu.com/reviewer-review/Everyone likes to read reviews before buying, right? Especially online. You want to hear from others whether they like the product or not. If it fits their needs, if there’s problems or discomfort using it. In the case of online courses, you usually don’t see a lot of reviews. Many courses hide their content under ...Sat, 10 Mar 2018 02:00:26 GMTJeff Sauerhttps://measureu.com/google-analytics-api-custom-reports/https://measureu.com/google-analytics-api-custom-reports/Recently, I tried to create a particular Google Analytics custom report for e-commerce. Unfortunately, the Google Analytics interface couldn’t handle our request. Because of that lack of success, I had to go back to the drawing board. There was promise in the Google Analytics API explorer that I might be able to create this particular report ...Tue, 06 Mar 2018 02:00:46 GMTJeff Sauerhttps://measureu.com/learndash-review/https://measureu.com/learndash-review/Before we get to our LearnDash review… Let’s start with a little bit of background on my experience building online courses. Back to a time before I discovered LearnDash. I launched my first online course in 2014, using a landing page platform called OptimizePress and a membership plugin called MemberMouse. It was a disaster. Everything ...Sat, 03 Mar 2018 02:00:32 GMTJeff Sauerhttps://measureu.com/single-keyword-ad-groups/https://measureu.com/single-keyword-ad-groups/Do you use SKAGs?  Yes, SKAGs – That’s what the kids are calling single keyword ad groups these days.  (Leave it to Millennials to come up with a trendy name for optimizing your ad groups!) As it turns out, I’m old school.  I’ve been using SKAGs since before they had a name.  So, I have ...Tue, 27 Feb 2018 02:00:37 GMTJeff Sauerhttps://measureu.com/video-editing-process/https://measureu.com/video-editing-process/Today we’re going Behind the Scenes of our video editing process! We all know how important editing can be for videos. Editing is what turns your drafts, screw-ups, and first takes into finished products. Before we get into how we do our edits, I am going to share something pretty personal with you. You may, ...Sun, 25 Feb 2018 02:00:52 GMTJeff Sauerhttps://measureu.com/zoom-vs-webinarjam/https://measureu.com/zoom-vs-webinarjam/In this tools of the trade episode, I’m going to do a comparison of two webinar software tools which I’ve been using for the past few years. I’ll be comparing Zoom Webinars and WebinarJam, discussing their benefits and drawbacks. If you’re looking for a webinar software, then read on and watch our video as we discuss ...Sat, 24 Feb 2018 02:00:36 GMTJeff Sauerhttps://measureu.com/google-analytics-conversion-tracking/https://measureu.com/google-analytics-conversion-tracking/CONVERSIONS “The How Much” – What is the purpose of your website? Before we get started, I have a question for you. What’s the most important function of your website?   Think about this answer for a few minutes, because it has everything to do with tracking conversions. Why did you (or your organization) create the ...Tue, 20 Feb 2018 02:00:54 GMTJeff Sauerhttps://measureu.com/video-recording-setup/https://measureu.com/video-recording-setup/Think you need a fancy production studio to start recording videos for your business? Maybe you don’t! In Today’s episode of Behind the Scenes, we’ll look at my video recording setup for the 90 Day challenge. We are producing almost all of our videos for the 90 day challenge in my makeshift recording studio.  But that ...Sun, 18 Feb 2018 02:00:26 GMTJeff Sauerhttps://measureu.com/acuity-scheduling-review/https://measureu.com/acuity-scheduling-review/Our process for Scheduling podcasts Let’s start with the problem: Maintaining my calendar sucks. It’s not that I’m “too busy” or that I’m some sort of special delicate snowflake. I’m just trying to navigate this crazy world of 24/7 push notifications. You know, that feeling that I’m behind time the second I wake up every ...Sat, 17 Feb 2018 02:00:08 GMTJeff Sauerhttps://measureu.com/cross-domain-tracking/https://measureu.com/cross-domain-tracking/[thrive_leads id=’21566′] In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property. Now, cross-domain tracking is a pretty advanced concept that is not easily understood. ...Tue, 13 Feb 2018 02:00:20 GMTJeff Sauerhttps://measureu.com/asana-review/https://measureu.com/asana-review/What is our biggest business goal for 2018? It’s not traffic or revenue. It’s process. The biggest thing that I want to do in 2018 is to develop repeatable processes for everything in my business. As we grow and scale Jeffalytics, project management becomes vital. If you don’t have processes in place before you start ...Sat, 10 Feb 2018 02:00:32 GMTJeff Sauerhttps://measureu.com/google-analytics-seo-dashboard/https://measureu.com/google-analytics-seo-dashboard/Have you ever tried creating an SEO dashboard using Google Analytics? Well, you might want to try this technique instead. Dashboards are a great way to view and share your most essential analytics data, quickly. But if you’ve attempted to use Google Analytics to build a dashboard, you’ve probably noticed their SEO data is lacking! There’s ...Tue, 06 Feb 2018 02:00:57 GMTJeff Sauerhttps://measureu.com/content-creation-strategy/https://measureu.com/content-creation-strategy/Content marketing is one of the most effective ways to get traffic to your website. But trying to come up with new content ideas can be super intimidating. [Trust me! After over five years of blogging here at Jeffalytics, I know how frustrating things can be.] So how do you find a way to consistently ...Sun, 04 Feb 2018 02:00:02 GMTJeff Sauerhttps://measureu.com/active-campaign-review/https://measureu.com/active-campaign-review/Today I want to talk about one of the tools that we have used extensively at Jeffalytics for email marketing and marketing automation – Active Campaign. At Jeffalytics, we’ve had a long and storied history with Active Campaign. We have been customers for 2+ years, and have used it to send 300 e-mail campaigns. We’ve ...Sat, 03 Feb 2018 02:00:10 GMTJeff Sauerhttps://measureu.com/google-ads-specialist/https://measureu.com/google-ads-specialist/Working with a qualified Ads specialist is one of the best ways to grow your business. A skilled Google Ads pro can help you generate leads, increase your online traffic and scale your revenue. That’s pretty cool, right? Well, that’s not just some empty statement, it’s exactly how my career arc as a PPC specialist ...Tue, 30 Jan 2018 02:00:06 GMTJeff Sauerhttps://measureu.com/drip-email-marketing-review/https://measureu.com/drip-email-marketing-review/Welcome to the tools of the trade series. This is part of the 90 Day Challenge, where we talk about the tools we use in running our business. This week we are going to talk about Drip email marketing. We’ve just made the switch to Drip as our email marketing provider. And I think it’s ...Sat, 27 Jan 2018 02:00:13 GMTJeff Sauerhttps://measureu.com/google-analytics-custom-reports/https://measureu.com/google-analytics-custom-reports/ECOMMERCE PURCHASES Summarizing your most important money-makers (some code required) Google Analytics custom reports offer us an advanced view of our marketing data. But limitations in the system means that custom reports are not always easy or intuitive to create. Because of the way the data structure works in Google Analytics, the system has a habit ...Tue, 23 Jan 2018 02:00:09 GMTJeff Sauerhttps://measureu.com/3-ways-to-use-audience-reports-to-grow-your-business/https://measureu.com/3-ways-to-use-audience-reports-to-grow-your-business/An often under-utilized feature of Google Analytics is the audience reports, but understanding who your visitors are and what their intent is can be a game-changing factor for the success of your online business…Thu, 18 Jan 2018 18:23:21 GMTJeff Sauerhttps://measureu.com/ppc-management/https://measureu.com/ppc-management/Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a ...Mon, 08 Jan 2018 00:00:51 GMTJeff Sauerhttps://measureu.com/analytics-stages-business-growth/https://measureu.com/analytics-stages-business-growth/This weekend I had the pleasure of speaking at the DMSS conference in Bali. This was the first year of DMSS, and the conference was an incredible success. To me, the main success metric for a conference is the quality of ideas that you walk away with from the speeches you attend, plus how much knowledge you ...Wed, 01 Nov 2017 08:34:33 GMTJeff Sauerhttps://measureu.com/google-adwords-budget/https://measureu.com/google-adwords-budget/Building a Google Ads budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with Google Ads. Complicated? No, if you use my free “Million dollar Google Ads tool” just like ...Tue, 31 Oct 2017 00:00:21 GMTJeff Sauerhttps://measureu.com/google-analytics-user-management/https://measureu.com/google-analytics-user-management/The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. This message seems harmless at first glance. You may even be excited about ...Tue, 10 Oct 2017 07:00:28 GMTJeff Sauerhttps://measureu.com/multilingual-tracking-google-analytics/https://measureu.com/multilingual-tracking-google-analytics/I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible conversion pitfalls that you may run into. In a nutshell Even experts have questions about GA A question ...Tue, 05 Sep 2017 08:00:04 GMTJeff Sauerhttps://measureu.com/roles-in-agency-business/https://measureu.com/roles-in-agency-business/Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also ...Thu, 23 Mar 2017 09:56:32 GMTJeff Sauerhttps://measureu.com/why-i-will-not-do-seo-for-you/https://measureu.com/why-i-will-not-do-seo-for-you/I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, ...Mon, 13 Mar 2017 08:00:16 GMTJeff Sauerhttps://measureu.com/freelancers-partner-up/https://measureu.com/freelancers-partner-up/I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary ...Thu, 09 Mar 2017 09:00:19 GMTJeff Sauerhttps://measureu.com/best-wordpress-plugin-social-media-auto-posting/https://measureu.com/best-wordpress-plugin-social-media-auto-posting/If you are like me, you spend a lot of time crafting the perfect blog post. You sit down to write the definitive post about a topic, conduct research, and endure several rewrites until you have an article that you feel is worthy of publishing. Great content takes hours (sometimes days, weeks or years) to ...Mon, 27 Feb 2017 10:45:25 GMTJeff Sauerhttps://measureu.com/duct-tape-ceo/https://measureu.com/duct-tape-ceo/Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money ...Thu, 23 Feb 2017 09:00:46 GMTJeff Sauerhttps://measureu.com/working-hard-vs-smart/https://measureu.com/working-hard-vs-smart/Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it  led me to ...Thu, 09 Feb 2017 09:00:35 GMTJeff Sauerhttps://measureu.com/6-figure-consultant/https://measureu.com/6-figure-consultant/One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer. Is it possible to ...Thu, 26 Jan 2017 09:00:08 GMTJeff Sauerhttps://measureu.com/setting-up-google-partners-account/https://measureu.com/setting-up-google-partners-account/Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of ...Thu, 06 Oct 2016 10:00:33 GMTJeff Sauerhttps://measureu.com/recover-google-analytics-account/https://measureu.com/recover-google-analytics-account/Panic. That’s what you feel when you have lost access to your Google Analytics account. It’s exactly the same as losing a key to your car or home. The solution is also similar: it’s always in the last place you look. So, where do you even begin to recover your GA account? Let’s find out. ...Thu, 22 Sep 2016 14:00:16 GMTJeff Sauerhttps://measureu.com/paid-search-management-mistakes/https://measureu.com/paid-search-management-mistakes/Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn. Funny, but ...Thu, 05 May 2016 14:57:35 GMTJeff Sauerhttps://measureu.com/periodic-table-of-google-analytics-2016/https://measureu.com/periodic-table-of-google-analytics-2016/Greetings friends! I’ve got some real exciting news for you. The 2016 edition of the Periodic Table of Google Analytics is now alive on Jeffalytics. This interactive table features 189 elements that describe the power of everything we can do with Google Analytics. View the interactive periodic table of Google Analytics The first periodic table was ...Mon, 18 Apr 2016 07:00:15 GMTJeff Sauerhttps://measureu.com/create-content-upgrades-lead-magnets/https://measureu.com/create-content-upgrades-lead-magnets/  Welcome back to our live case study. We are showing how to increase the numbers of leads from your organic search results. If you watched our first video, then you saw how one little trick generates a ton of leads for our site (yay!). To summarize: we took a piece of content that was ...Wed, 24 Feb 2016 08:00:21 GMTJeff Sauerhttps://measureu.com/project-your-marketing-budget/https://measureu.com/project-your-marketing-budget/[thrive_2step id=’11042′][/thrive_2step] Marketing is a funny thing. You can read a hundred case studies, and get a hundred ideas. You can talk to a hundred vendors, and get a hundred solutions. But when when you try to recreate the success of those case studies or those tools? Results are mixed at best. Why is this? ...Thu, 18 Feb 2016 07:23:49 GMTJeff Sauerhttps://measureu.com/get-more-leads-existing-traffic-leadpages/https://measureu.com/get-more-leads-existing-traffic-leadpages/Tools mentioned in this video: Google Analytics LeadPages Active Campaign Today I am trying something new: a video case study! Why? A few reasons. First of all, I am in “beast mode” right now recording videos for Analytics Course. My mission with this course is to create and assemble the best Google Analytics education available on the ...Wed, 10 Feb 2016 04:14:18 GMTJeff Sauerhttps://measureu.com/apprenticeship-2016/https://measureu.com/apprenticeship-2016/Our growing online business seeks an apprentice for 2016. What is an apprenticeship and why would you want one? Learn in this post.Mon, 18 Jan 2016 09:50:45 GMTJeff Sauerhttps://measureu.com/rand-fishkin-interview-transcript/https://measureu.com/rand-fishkin-interview-transcript/A month ago I started my podcast, and it has already become my all-time favorite project. The guests are just so interesting, candid and inspiring. Our first episode featured Rand Fishkin talking about his journey to entrepreneurship. While there was a good number of downloads/listens of the podcast, I know that many people prefer to consume this ...Tue, 03 Nov 2015 14:07:52 GMTJeff Sauerhttps://measureu.com/more-leads-from-seo-traffic/https://measureu.com/more-leads-from-seo-traffic/I am currently in the midst of one of the longest spanning and poorest planned redesigns I can remember here at Jeffalytics. 6 months ago I announced that I would be merging Knowledge Land into Jeffalytics, and that it would all culminate in a website redesign. While the ideas of launching a new design started ...Wed, 07 Oct 2015 07:00:47 GMTJeff Sauerhttps://measureu.com/mobile-responsive-design-approach-any-digital-project/https://measureu.com/mobile-responsive-design-approach-any-digital-project/Most companies just don’t get it. Technology evolves more quickly than aging brains. The more a company has to lose, the more conservative they become. But this article is not designed to understand why this happens. That is already covered in the the Innovator’s Dilemma. Today I wanted to talk about working with companies that are slow to change. ...Thu, 20 Aug 2015 06:00:05 GMTJeff Sauerhttps://measureu.com/purchase-seo-services/https://measureu.com/purchase-seo-services/We all sound the same. “Data driven marketers laser focused on creating win-win situations, using only the best growth hacking strategies to drive search rankings and ROI.” You know, because content is King. We are the webmasters. We are the SEO’s. We are the content marketers. We take something that works for ourselves and turn ...Tue, 11 Aug 2015 05:00:36 GMTJeff Sauerhttps://measureu.com/is-the-1090-rule-of-web-analytics-a-practical-measure/https://measureu.com/is-the-1090-rule-of-web-analytics-a-practical-measure/In 2006, a web analyst at Intuit wrote a blog post that really resonated with me. At the time I was just getting my feet wet in the world of Web Analytics, with the release of Google Analytics the year before finally making analysis affordable. Here I had this free tool, Google Analytics, and barely ...Tue, 28 Jul 2015 06:00:23 GMTJeff Sauerhttps://measureu.com/how-to-get-a-job-in-digital-marketing-in-4-steps/https://measureu.com/how-to-get-a-job-in-digital-marketing-in-4-steps/Getting hired in Digital Marketing should be easy. There are more open job postings than qualified candidates. With more demand for skills than supply, the market is ripe for anyone looking to get a job as a digital marketer. And yet I meet hundreds of people a year who find breaking into digital marketing to ...Mon, 20 Jul 2015 07:00:38 GMTJeff Sauerhttps://measureu.com/launch-ppc-campaigns/https://measureu.com/launch-ppc-campaigns/Cold sweat. Body clenched, hovering over the computer. Uncertainty coming from the unknown. “If I just click this button, Google will show my ads to everyone who searches for Ham and Bubble gum sandwiches.” No turning back now, you knew that this time was coming for weeks. All of the build-up has come down to ...Tue, 02 Jun 2015 09:45:49 GMTJeff Sauerhttps://measureu.com/good-bad-ppc-ads/https://measureu.com/good-bad-ppc-ads/By now, many of you have seen or heard about the brilliant PPC ad placed by Samsung. If not, here is a refresher. Search for iPhone 6s on Google, and you may see an ad like this: Screenshot found at Blueclaw Search  Note: I was not able to find this ad while searching today, so ...Wed, 06 May 2015 07:00:05 GMTJeff Sauerhttps://measureu.com/digital-marketing-best-practices/https://measureu.com/digital-marketing-best-practices/This morning I participated in my first #PPCChat in a long time, and it reminded me of both the good and bad that can come from trying to create value in 140 characters. But first, I wanted to bring your attention to PPC Chat, in case you were not aware of how it works. Each ...Tue, 14 Apr 2015 16:30:32 GMTJeff Sauerhttps://measureu.com/visitor-pathway-analysis/https://measureu.com/visitor-pathway-analysis/Imagine you are in a meeting with a new client. Everything is going well, almost too well. Your suggestions are well received. Your geeky jokes get the laughs you anticipated. You are on top of the world. Then it happens. Just as you think you will be able to escape the meeting unscathed, a suggestion ...Thu, 02 Apr 2015 13:10:01 GMTJeff Sauerhttps://measureu.com/digital-strategy-avoiding-ready-fire-aim-marketing/https://measureu.com/digital-strategy-avoiding-ready-fire-aim-marketing/I gave two presentations at this years SMX conference in Munich. The first presentation is a version of a talk I have given several times in the past year about digital measurement strategy, and is also the subject of this companion blog post. While I hope to cover all of the slides from this presentation in future ...Tue, 24 Mar 2015 13:37:12 GMTJeff Sauerhttps://measureu.com/avoiding-click-bait-headlines/https://measureu.com/avoiding-click-bait-headlines/Don’t Click. I wanted to let my tip hang there. I was annoyed recently after seeing so many posts come across my RSS feed with extremely specific numbers in the title (yes, I still use RSS to discover content). I know that these are designed to add credibility to the post, and that bigger and ...Thu, 12 Mar 2015 07:30:47 GMTJeff Sauerhttps://measureu.com/someone-is-always-listening/https://measureu.com/someone-is-always-listening/About 1% of the posts I write get more than 100 social shares. Probably 50% of the posts get no shares beyond my auto scheduled social posts. It is enough to want me to give up writing at times. But there are always moments that keep me pushing forward, and they always come from the most unexpected places. ...Thu, 05 Mar 2015 13:30:27 GMTJeff Sauerhttps://measureu.com/ppc-job-question/https://measureu.com/ppc-job-question/Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates ...Fri, 20 Feb 2015 15:00:55 GMTJeff Sauerhttps://measureu.com/google-adwords-management/https://measureu.com/google-adwords-management/As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But ...Fri, 06 Feb 2015 11:35:04 GMTJeff Sauerhttps://measureu.com/2014-year-in-review/https://measureu.com/2014-year-in-review/What a novel idea: taking your best posts from 2014 and sharing them on your blog. I didn’t come up with the idea, of course. But I for the past two years I have joined in the hoopla and published my stats. See 2012 and 2013. Even though we are nearing the end of January, ...Fri, 30 Jan 2015 10:45:34 GMTJeff Sauerhttps://measureu.com/google-adwords-expert-course/https://measureu.com/google-adwords-expert-course/There is a shortage of qualified Google Ads professionals in the marketplace. I hope to change that by giving away everything I know about Ads online, delivering 28 daily lessons. Do you want to advance your career by becoming Google Ads Certified? Or do you want to give a friend or colleague the gift to ...Tue, 20 Jan 2015 10:00:49 GMTJeff Sauerhttps://measureu.com/8-steps-eliminating-bad-data-google-analytics/https://measureu.com/8-steps-eliminating-bad-data-google-analytics/Did you get some uninvited visitors from Russia over the holidays? Did it affect your Google Analytics account? We did too and it’s annoying. Read on to learn how to block it!Mon, 12 Jan 2015 08:00:11 GMTJeff Sauerhttps://measureu.com/luck-vs-fortunate/https://measureu.com/luck-vs-fortunate/I believe that there is a difference between luck and good fortune. Luck is the result of random chance. We may have good luck, but this is not something we can rely on. In fact, if we factor luck into any decision we make, we will be sorely disappointed in the long run. The odds are against us. Being fortunate may seem the same as being lucky, but there is a key difference. Good fortune often comes to those who position themselves to be in place when opportunity strikes. We have some level of control over our good fortunes. We also bear some responsibilities for our misfortunes when things don’t work out. The key is to stop thinking that luck is anything more than gambling with our fates. We cannot build a business on luck, but we can position ourselves in fortuitous ways. Today we delve deeper into the differences between lucky and fortunate.Mon, 29 Dec 2014 07:00:35 GMTJeff Sauerhttps://measureu.com/build-digital-marketing-team/https://measureu.com/build-digital-marketing-team/A question came in from one of our newsletter subscribers just yesterday: Question: How do I build a digital marketing team? One of my big tasks for next year is to create a plan for how we would scale our digital marketing team. This involves recommending a budget, the staff details and setting hiring priority ...Thu, 04 Dec 2014 07:00:00 GMTJeff Sauerhttps://measureu.com/integrate-optimizepress-membermouse/https://measureu.com/integrate-optimizepress-membermouse/While there are many ways to make money on your website, few of them involve complete control over the product you are selling. You can make great money through affiliate programs or advertising in the short term. But that money might disappear next month or next year. As Danny Glover once told Mel Gibson, I’m ...Wed, 03 Dec 2014 08:00:16 GMTJeff Sauerhttps://measureu.com/importance-of-setting-goals/https://measureu.com/importance-of-setting-goals/Where do you see yourself in 5 years? Such a cliche. You have surely heard that question in a business setting or on a job interview… … and thought it was complete bullshit. How could I possibly know where I will be in 5 years?  So much can happen over the course of time that ...Fri, 14 Nov 2014 13:53:50 GMTJeff Sauerhttps://measureu.com/optimizepress-saves-the-day/https://measureu.com/optimizepress-saves-the-day/While my loyal readers and newsletter subscribers are probably aware that I have spent a great deal of the past 6 months working on a website/product/startup called Knowledge Land, it may be new to some of you. The vision behind Knowledge Land is to provide experience, training, coaching and inspiration to anyone who is interested in becoming ...Tue, 30 Sep 2014 17:15:23 GMTJeff Sauerhttps://measureu.com/seo-analytics-grow-up/https://measureu.com/seo-analytics-grow-up/As someone who has taught Google Analytics certification courses for the past 6 years, I receive questions nearly every day asking what to do about missing keyword data. At first, I said that we should hope that Google would change their mind and start providing Keyword data again. Time went on and wishful thinking turned ...Tue, 26 Aug 2014 08:00:40 GMTJeff Sauerhttps://measureu.com/your-website-sucks/https://measureu.com/your-website-sucks/Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard to launch a meaningful website. It takes time, money and patience to get things done the right ...Thu, 17 Jul 2014 12:30:33 GMTJeff Sauerhttps://measureu.com/social-media-competitive-analysis-template/https://measureu.com/social-media-competitive-analysis-template/Whether your organization is just getting started with social media or you are seasoned pros, there are several tools that you can use to harvest and monitor social activities for you and your competitors. These social media competitive analysis tools can be used to generate ideas, discover conversations about your brand and answer customer service ...Thu, 10 Jul 2014 08:00:38 GMTJeff Sauerhttps://measureu.com/internet-ad-revenue-2013/https://measureu.com/internet-ad-revenue-2013/For the first time ever in the history of the Interwebz, folks spent more money on Internet advertising than they did on advertising on broadcast TV. Given TV’s decades-long run as the King of Advertising Revenue, this was kind of a big deal. According to Anthony Ha’s April TechCrunch post, which summarizes the PricewaterhouseCoopers report ...Mon, 30 Jun 2014 09:00:07 GMTJeff Sauerhttps://measureu.com/internet-trends-2014-for-marketers/https://measureu.com/internet-trends-2014-for-marketers/Intro from Jeff Sauer: Late last month venture capital firm Kleiner Perkins released an Internet trends report that has taken the online universe by storm. The report has now been viewed over a million times on Slideshare and surely has attracted even more views when you count downloads and shares. With over 150 slides and ...Tue, 10 Jun 2014 11:17:46 GMTJeff Sauerhttps://measureu.com/raw-data-meaningful-insights/https://measureu.com/raw-data-meaningful-insights/Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us ...Thu, 05 Jun 2014 08:00:05 GMTJeff Sauerhttps://measureu.com/growing-business-advice/https://measureu.com/growing-business-advice/Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true – that making money for our companies will lead to increased job security, it’s not always clear why this is the case. This months lesson will dig a little ...Mon, 02 Jun 2014 10:30:19 GMTJeff Sauerhttps://measureu.com/data-driven-marketing-organization/https://measureu.com/data-driven-marketing-organization/The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products. ...Thu, 08 May 2014 09:00:53 GMTJeff Sauerhttps://measureu.com/live-behind-your-means/https://measureu.com/live-behind-your-means/Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a professional with any questions you may have about your own personal finances.  This month’s ...Tue, 29 Apr 2014 08:36:32 GMTJeff Sauerhttps://measureu.com/true-google-adwords-roi-spreadsheet-ecommerce/https://measureu.com/true-google-adwords-roi-spreadsheet-ecommerce/As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability ...Thu, 03 Apr 2014 08:00:16 GMTJeff Sauerhttps://measureu.com/monthly-report-presentation-template/https://measureu.com/monthly-report-presentation-template/After spending the past two decades as a digital marketing analyst, there have become two certainties that I can count on when it comes to delivering reporting presentations to clients and internal stakeholders: Each report takes way longer than you think it will take to complete – leading to late nights and high-stress levels Every ...Thu, 13 Mar 2014 08:00:01 GMTJeff Sauerhttps://measureu.com/understanding-profit-margins/https://measureu.com/understanding-profit-margins/Understanding How Profit Margins Affect Business Decisions When you graduate from college with a tangible, in demand skill and no formal business training you are starting off in the middle. In my case, I started a business at 24 with the understanding that I could make websites and people would pay me for them. Not ...Mon, 03 Mar 2014 16:40:07 GMTJeff Sauerhttps://measureu.com/traffic-2013-goals-2014/https://measureu.com/traffic-2013-goals-2014/I started this post earlier in the week and went in a slightly different direction by publishing a post entitled Writing is Everything For Your Career.  While I’m proud of that post, I also wanted to continue with my tradition of publishing detailed statistics on my most trafficked posts, insights on what made these posts ...Fri, 10 Jan 2014 15:45:07 GMTJeff Sauerhttps://measureu.com/writing-is-everything-for-your-career/https://measureu.com/writing-is-everything-for-your-career/What a year. In late 2012 I launched two blogs (Jeffalytics for Marketing and Jeffsetter for Travel) and started to contribute my thoughts on a semi-regular basis. 2013 saw both blogs “blow up” to the point that they were surpassing my original expectations and receiving over 10,000 unique visitors in most months. In that respect, ...Mon, 06 Jan 2014 12:55:56 GMTJeff Sauerhttps://measureu.com/email-newsletters-not-dead/https://measureu.com/email-newsletters-not-dead/There are few things more permanent in the digital world than email. It’s tangible in your inbox, takes effort to delete, and can be passed along to others easier than any other medium of communication. Yet as marketers we often forget about email when it comes to establishing a connection with our intended audience. When ...Mon, 09 Dec 2013 09:00:33 GMTJeff Sauerhttps://measureu.com/make-super-fast-wordpress-website-minimal-effort/https://measureu.com/make-super-fast-wordpress-website-minimal-effort/While I have been using Google Page Speed to benchmark website load times for years, the recent updates to the tool make it a must use resource for any website owner to understand how to make their website faster. Here is how Google rates Jeffalytics for speed on both Mobile and Desktop devices: While these ...Thu, 14 Nov 2013 12:45:26 GMTJeff Sauerhttps://measureu.com/google-plus-mozinar/https://measureu.com/google-plus-mozinar/Being a long time fan of SEOMoz (now Moz), I was honored to be invited to give a Mozinar and share my knowledge of Google Plus with the passionate Moz community. As the #1 social media traffic source for Jeffalytics, Google Plus has had a major role in putting this site on the map. You ...Wed, 06 Nov 2013 16:00:29 GMTJeff Sauerhttps://measureu.com/lessons-learned-blogging/https://measureu.com/lessons-learned-blogging/In April of this year I published two blog posts that brought all kinds of attention to this site. Now the dust has settled and traffic to my site is back down to manageable levels, I want to share what we have learned while enjoying this site’s 15 minutes of “fame”. Before getting to the ...Wed, 07 Aug 2013 10:10:01 GMTJeff Sauerhttps://measureu.com/managed-wordpress-hosting-round-up/https://measureu.com/managed-wordpress-hosting-round-up/Like many early WordPress users, my first experience was manually installing the WordPress code and database schema on a shared Linux server. This was in 2005. Over the years as WordPress took shape and brought on users, many advancements started to make WordPress easier to get up and running. I started to use one-click installs ...Wed, 24 Jul 2013 10:30:18 GMTJeff Sauerhttps://measureu.com/improve-your-landing-pages/https://measureu.com/improve-your-landing-pages/I have been working with landing pages for 10+ years. At one point I was the developer, copywriter, graphic artist and even tester of these pages, but as we have grown we have hired specialists for each of these areas who deliver incredible work. There are very few problems I have not seen along the way. While there ...Thu, 20 Jun 2013 11:30:44 GMTJeff Sauerhttps://measureu.com/matt-cutts-keynote-smx-advanced-2013/https://measureu.com/matt-cutts-keynote-smx-advanced-2013/I feel like I have known him my whole life. The voice, the smile, the mannerisms of Matt Cutts come across so well over video that it’s hard to believe I have never seen him speak in person. I guess that is the power of video in a nutshell: when done right you feel like ...Wed, 12 Jun 2013 20:44:22 GMTJeff Sauerhttps://measureu.com/smx-advanced-2013-seattle/https://measureu.com/smx-advanced-2013-seattle/Greetings from Seattle where I am taking a break from the mind-blowing sessions at the 2013 edition of SMX Advanced. Even though the venue has had some serious Internet connectivity issues during the day, I’m taking the time to write this from my hotel room after attending 3 high quality sessions during Day 1 of ...Tue, 11 Jun 2013 18:19:34 GMTJeff Sauerhttps://measureu.com/ppc-strategy-3-paid-search-strategies/https://measureu.com/ppc-strategy-3-paid-search-strategies/I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in ...Thu, 30 May 2013 10:19:47 GMTJeff Sauerhttps://measureu.com/internet-service-providers-google-analytics-advanced-segment/https://measureu.com/internet-service-providers-google-analytics-advanced-segment/As you get more advanced with Google Analytics, you realize that it’s not always about the data that you can capture for your analysis, but it’s often necessary to limit the data that you utilize in order to piece together the story of what happened with visitors to your site. We often achieve this through ...Thu, 23 May 2013 12:30:33 GMTJeff Sauerhttps://measureu.com/google-analytics-announces-bigquery-integration-at-google-io/https://measureu.com/google-analytics-announces-bigquery-integration-at-google-io/Today Google announced that Premium users of Google Analytics will be able to access their data via Big Query, Google’s data solution that allows users to make sense of massive data sets. While the announcement occurred today, users will have to wait until later in the year to be able to use BigQuery to perform ...Thu, 16 May 2013 07:55:19 GMTJeff Sauerhttps://measureu.com/bing-people-search-face-recognition/https://measureu.com/bing-people-search-face-recognition/I admit it, I don’t use Bing often. In fact, I usually only go to Bing when someone triggers me to go there through prodding or a blog post. After reading AJ Kohn’s excellent blog post from earlier this year on Bing People search I did what anyone would naturally do and Google’d bing.com to ...Thu, 09 May 2013 11:24:33 GMTJeff Sauerhttps://measureu.com/test-google-analytics-customizations-using-real-time-analytics/https://measureu.com/test-google-analytics-customizations-using-real-time-analytics/REALTIME REPORTS Who is visiting your site right now? In the past month I have been introduced to several excellent customizations of Google Analytics that can help better distinguish the traffic being pointed to your site. Before implementing these customizations on client websites and recommending them to others, I like to install them on my ...Tue, 07 May 2013 10:12:56 GMTJeff Sauerhttps://measureu.com/customize-addthis-wordpress-plugin/https://measureu.com/customize-addthis-wordpress-plugin/I write this post after spending several frustrating hours trying to get the right social media buttons to display on Jeffalytics. If I can save one of you from this level of frustration, my job is done. Adding Beautiful Social Media Buttons To Your Website Should Be Easy, Right? When I first started Jeffalytics, I ...Tue, 30 Apr 2013 10:28:07 GMTJeff Sauerhttps://measureu.com/engaging-personalized-email-marketing/https://measureu.com/engaging-personalized-email-marketing/A week ago I arrived back in the United States after a week in Turkey and Greece. Throughout my trip I used Foursquare to check in to the various places I visited, and try to grab as many points as possible as the first of my peer group to check in at many of the ...Tue, 16 Apr 2013 10:27:40 GMTJeff Sauerhttps://measureu.com/my-favorite-ppc-optimization-email/https://measureu.com/my-favorite-ppc-optimization-email/Not long after I posted about PPC Optimization emails and why they should be ignored, I received another optimization email from Yahoo, and this one is too good not to post as a follow up. If you did not have a chance to read the previous post, the premise was that Search Engines are hurting ...Fri, 29 Mar 2013 09:45:10 GMTJeff Sauerhttps://measureu.com/google-webmaster-tools-sending-traffic-increase-emails/https://measureu.com/google-webmaster-tools-sending-traffic-increase-emails/Here’s a first for me. Last week, Google Webmaster Tools sent me an email saying that one of my websites received a big traffic increase for a particular blog post. The post, written in February, covers Lindsey Vonn’s need for bodyguards. Here is the full message from Google Webmaster Tools: If you read the note ...Mon, 25 Mar 2013 10:15:15 GMTJeff Sauerhttps://measureu.com/ppc-optimization-emails-and-why-you-should-ignore-them/https://measureu.com/ppc-optimization-emails-and-why-you-should-ignore-them/Vitor Sá The other day I received an unsolicited and not very personalized email from Microsoft on behalf of a client of mine. This client is a household name and brings in over a billion dollars a year in revenue, so not a small fry by any means. Surely a brand this big is working ...Tue, 12 Mar 2013 11:00:12 GMTJeff Sauerhttps://measureu.com/business-social-media-presentation/https://measureu.com/business-social-media-presentation/While I have not had a “meaty” post up on this blog in a couple of weeks, a lot has been going on in Jeffalytics land. I have been invited to speak on several occasions in the past few weeks, and the time spent building out presentations has eaten into my ability to produce the ...Wed, 20 Feb 2013 12:17:14 GMTJeff Sauerhttps://measureu.com/google-analytics-101-presentation/https://measureu.com/google-analytics-101-presentation/Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than ...Thu, 07 Feb 2013 14:05:43 GMTJeff Sauerhttps://measureu.com/jeffalytics-gets-a-new-look/https://measureu.com/jeffalytics-gets-a-new-look/At Jeffalytics we are always trying to keep up with trends, try new things, and share our experiences with our readers. Here’s how we picked a new themeMon, 28 Jan 2013 09:45:35 GMTJeff Sauerhttps://measureu.com/paid-tag-management-solution-or-google-tag-manager/https://measureu.com/paid-tag-management-solution-or-google-tag-manager/I was recently asked an excellent question from a client/friend about tag management that I thought was worthy of an answer on this blog. The basic question is as follows:  Why would I go with Google Tag Manager when there are so many other premium tools available? The premium solutions have dedicated support and more ...Wed, 16 Jan 2013 14:08:35 GMTJeff Sauerhttps://measureu.com/why-do-you-care-so-much-about-not-provided/https://measureu.com/why-do-you-care-so-much-about-not-provided/I know what you are thinking – not another post about keywords being (not provided) in Google Analytics. Been there, done that. Or have you? Could it be that you don’t really understand what you are arguing? Inspired by a conversation with a dear friend of mine, the Content Scientist, I have come to the ...Thu, 27 Dec 2012 12:09:46 GMTJeff Sauerhttps://measureu.com/wordpress-in-2005-vs-wordpress-in-2013/https://measureu.com/wordpress-in-2005-vs-wordpress-in-2013/I have spent the past few weekends migrating the first site I ever created on the WordPress platform to a new web host. The site is Bodyguard Careers and had plateaued in traffic earlier this year, before Google’s Penguin update. This site has gone through a lot since Hucky Austin and I founded it in ...Tue, 18 Dec 2012 11:00:37 GMTJeff Sauerhttps://measureu.com/marketing-predictions-for-2013/https://measureu.com/marketing-predictions-for-2013/When making marketing predictions for 2013, you have two options: make genuine predictions or use sarcasm & humor to predict the future. I chose the latterMon, 10 Dec 2012 11:00:14 GMTJeff Sauerhttps://measureu.com/google-authorship-google-analytics/https://measureu.com/google-authorship-google-analytics/Last week Google Analytics published a blog post that I wrote about Google Analytics for Lead Generation. While I am working on a comprehensive follow up post to share thoughts on this topic in 2013 and beyond, I wanted to share a fun little SEO side effect of that post. Google+ Authorship Works on External ...Tue, 04 Dec 2012 16:55:12 GMTJeff Sauerhttps://measureu.com/ppc-management-tools/https://measureu.com/ppc-management-tools/The Promise of Paid Search Bid Management Tools There are a million paid search management tools. Well, maybe a million is an overstatement, but the paid search and bid management space is quite saturated with companies promising the latest and greatest tools to do the work of an analyst. Most of these tools have similar ...Thu, 15 Nov 2012 09:47:59 GMTJeff Sauerhttps://measureu.com/seo-rebranding-companies/https://measureu.com/seo-rebranding-companies/Recently, a question was posed on a private forum for marketing professionals and I provided an answer that was considered to be very useful. While there is no absolutely perfect way to answer this question without knowing all of the nuances to a particular situation, I did my best to answer the question in a ...Wed, 07 Nov 2012 12:16:15 GMTJeff Sauerhttps://measureu.com/advanced-ppc-e-commerce-websites/https://measureu.com/advanced-ppc-e-commerce-websites/Advanced E-Commerce PPC Last week I had the pleasure of giving a presentation to a local group of e-commerce companies and marketers on the topic of Intermediate and Advanced PPC tactics, how to get better at managing your PPC accounts, and tips for working better with PPC agencies.Mon, 22 Oct 2012 15:46:56 GMTJeff Sauerhttps://measureu.com/google-tag-manager-troubleshooting/https://measureu.com/google-tag-manager-troubleshooting/Google Tag Manager makes your life easier, but is still a technical solution in need of troubleshooting and debugging. While Google offers Tag Manager now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their ...Mon, 15 Oct 2012 11:30:10 GMTJeff Sauerhttps://measureu.com/when-facebook-targeting-is-out-of-control/https://measureu.com/when-facebook-targeting-is-out-of-control/Sometimes Facebook ad Targeting can be very surprising, even upsetting. Take for example, the recommended pages for me on Facebook a few weeks ago. Notice a trend here? I find this particularly interesting, since I don’t own any guns and have only gone shooting a handful of times in my life (and I am horrible at it). So why would Facebook be showing me these ads when I am a horrible shot? Are they trying to get me help? On second thought, maybe Facebook is more brilliant than we think! Maybe we should be giving them more credit? You decide – is Facebook’s recommendations and ad targeting accurate for you?Fri, 12 Oct 2012 19:59:55 GMTJeff Sauerhttps://measureu.com/seo-is-content-strategy/https://measureu.com/seo-is-content-strategy/SEO Is Dead. Long Live SEO “SEO is Dead” is content strategy, and you took the bait. Your SEO job title is now obsolete. You are now an inbound marketer. Or maybe you are a content strategist. Since Google’s Panda update, marketers have rushed to acquire front row tickets to the SEO death march coming to an IP ...Thu, 11 Oct 2012 14:05:13 GMTJeff Sauerhttps://measureu.com/adding-custom-post-types-to-genesis-wordpress-framework/https://measureu.com/adding-custom-post-types-to-genesis-wordpress-framework/Although I have heard about it for years, I am relatively new to the Genesis framework for WordPress. More than anything, I think that I was afraid of choosing the wrong framework when it came to comparing Genesis to Thesis to myriad others. It turns out that it’s difficult to be wrong when it comes ...Tue, 18 Sep 2012 02:10:04 GMTJeff Sauerhttps://measureu.com/jeff-sauer-2012-cio-of-the-year/https://measureu.com/jeff-sauer-2012-cio-of-the-year/Jeff Sauer was honored by the Minneapolis/St. Paul Business Journal as their CIO of the year for 2012 in the emerging companies category. While Jeff credits his team, company culture and results based work environment at Three Deep Marketing for the honor, he is also excited to receive recognition for his hard work over the ...Fri, 14 Sep 2012 16:09:57 GMTJeff Sauer